Facebook & Instagram Ads

Facebook and Instagram ads are part of Meta’s (formerly Facebook Inc.) advertising platform that allows businesses and individuals to create and run ads across the Meta family of apps and services, including Facebook, Instagram, Messenger, and the Audience Network. This integrated advertising system enables advertisers to reach a broad or highly targeted audience based on various demographic, behavioral, and interest-based criteria.

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How to Hire Jack-Of-All-Trades In-House Marketer

In my years of building and managing digital marketing teams, I’ve learned the importance of hiring a generalist, especially in a business that juggles multiple roles across SEO, Google Ads, and Facebook Ads campaigns. As a digital marketing expert with over 20,000 hours of experience, I want to share the importance of finding someone who […]

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Facebook Ads & Side Hustle Ideas

Hey there. I’m Eugene. Today, let’s dive deep into how I’ve leveraged Facebook ads to carve out a niche in the bustling world of Melbourne real estate investment. Over the years, our strategies have evolved significantly, driving down our cost per lead while simplifying client processes. Weathering the Storm of Digital Marketing Just yesterday, it

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switching between google & facebook ads

Switching Between Google & Facebook Ads

In my digital marketing voyage, especially within the nuanced realms of retirement planning and financial advisory, I’ve discovered the intricate dance between Google Ads and Facebook Ads. This journey, enriched by over 20,000 hours of hands-on experience, has not only been about mastering these platforms but also about understanding the delicate balance of budget allocation

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