Facebook & Instagram Ads

Facebook and Instagram ads are part of Meta’s (formerly Facebook Inc.) advertising platform that allows businesses and individuals to create and run ads across the Meta family of apps and services, including Facebook, Instagram, Messenger, and the Audience Network. This integrated advertising system enables advertisers to reach a broad or highly targeted audience based on various demographic, behavioral, and interest-based criteria.

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Security Systems Startup

Recently, I caught up with a startup in the security industry focusing on security systems, including cameras and commercial installations. With my extensive experience in this field, managing multiple successful websites and numerous client campaigns, I’ve learned what works and what doesn’t in digital marketing and lead generation. Over the past five years, I’ve spent

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How to Hire Jack-Of-All-Trades In-House Marketer

In my years of building and managing digital marketing teams, I’ve learned the importance of hiring a generalist, especially in a business that juggles multiple roles across SEO, Google Ads, and Facebook Ads campaigns. As a digital marketing expert with over 20,000 hours of experience, I want to share the importance of finding someone who

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Facebook Ads & Side Hustle Ideas

Hey there. I’m Eugene. Today, let’s dive deep into how I’ve leveraged Facebook ads to carve out a niche in the bustling world of Melbourne real estate investment. Over the years, our strategies have evolved significantly, driving down our cost per lead while simplifying client processes. Weathering the Storm of Digital Marketing Just yesterday, it

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switching between google & facebook ads

Switching Between Google & Facebook Ads

In my digital marketing voyage, especially within the nuanced realms of retirement planning and financial advisory, I’ve discovered the intricate dance between Google Ads and Facebook Ads. This journey, enriched by over 20,000 hours of hands-on experience, has not only been about mastering these platforms but also about understanding the delicate balance of budget allocation

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google & facebook dont want you to know this

Google & Facebook Don’t Want You To Know This

Hello, fellow marketers and curious minds, it’s Eugene here. With over 20,000 hours dedicated to mastering digital marketing, I’ve navigated the complex world of SEO, Google Ads, and Facebook campaigns more times than I can count. Today, I want to share some critical insights that might just change how you view Google Ads and, by

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