Fractional CMO Eugene
Chief marketing officer Hugenus shares tales from the trenches, building & ranking websites, SEO, PPC & digital marketing campaigns that help businesses succeed.
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- All
- Facebook Ads
- Freight and Logistics
- Googl;e Maps
- Google Ads
- Landing Page
- Local SEO
- SEO
- SEO Audit
- Video Creation
- Website Design & Development
Google Ads Tap & Dedicated Ad Groups
| Google Ads
I've spent over $10 million running Google Ads, constantly testing and refining strategies so you don't have to. Over the years, I've learned what works and what doesn't, and today, ...
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Less Friction for Google Ads & More For Facebook Ad
| Facebook Ads, Google Ads
After spending over 20,000 hours building and ranking websites, running SEO campaigns, and managing SEM strategies, I've learned that critical user experience drives conversions. When running ads on platforms like ...
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Warnings About Google Ads
| Google Ads
As someone who's spent over 20,000 hours building and optimising websites and running SEO and SEM campaigns, I've seen it all when it comes to Google Ads. One thing that ...
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New Roofing Campaign
| Google Ads, Local SEO
Hey there, it's Eugene. Today, I want to discuss an exciting campaign I'm working on. Even though I'm feeling a bit under the weather, nothing gets me more pumped than ...
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Google Ads Billing Explained
| Google Ads
As a digital marketing expert who has spent countless hours building and ranking websites, I've encountered numerous questions about Google Ads billing. It's an area that can be confusing, especially ...
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2271 Tree Removal Leads!
| Google Ads, SEO
What an incredible month it has been! I'm thrilled to share the success of a recent tree removal campaign I've been working on. With 2,271 leads generated through a combination ...
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1301 Music Lessons Leads!
| Local SEO, SEO
In my extensive experience of over 20,000 hours dedicated to building and ranking websites and managing SEO and SEM campaigns, I've faced numerous challenges that have honed my strategies and ...
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1222 Home Builder Leads – Thank You Team!
| Google Ads, Local SEO, Video Creation
Hey everyone, it's Eugene here. Today, I'm thrilled to share a success story that reflects the power of SEO and the incredible teamwork and strategy behind it. Over the past ...
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Before You Hire An SEO
| SEO
As someone who has spent over 20,000 hours building and ranking websites, I've seen the good, the bad, and the downright ugly when hiring SEO agencies. Unfortunately, the digital marketing ...
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GEO, City, Suburb SEO Pages
| Local SEO
Over the years, I've spent more than 20,000 hours building and ranking websites, and one of the most crucial aspects of local SEO that I've mastered is the creation of ...
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Understanding WordPress
| Website Design & Development
As someone who has spent over 20,000 hours building and ranking websites and running SEO and SEM campaigns, WordPress is my go-to platform for creating and managing websites. It's the ...
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Should you use WordPress?
| Website Design & Development
As someone who's spent years building hundreds of websites across platforms like Squarespace, Weebly, and WordPress-I've learned that choosing the right platform isn't always straightforward. It depends on what you ...
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Authors & Trust Signals
| SEO
In my 15 years of working in digital marketing, I've seen countless shifts in how Google ranks content and determines trust. What worked a decade ago has evolved significantly, especially ...
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WordPress Housekeeping & Updates
| Website Design & Development
Having spent over 20,000 hours building and ranking websites, I've learned that WordPress is an incredible tool for creating and managing websites. However, like any tool, it needs regular maintenance ...
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3 to 80 Leads For Financial Advisor
| Facebook Ads, Google Ads, Local SEO
In my many years of running digital marketing campaigns, I've encountered my fair share of challenges, but nothing like breaking into the financial advisory space in a densely populated area. ...
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UX Web Design SEO Strategy
| SEO, SEO Audit
Over the years, I've spent countless hours analyzing websites, running SEO and SEM campaigns, and helping clients optimize their online presence. Recently, I had the opportunity to dive deep into ...
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Freight & Logistics SEO Progress
| Freight and Logistics, SEO
Hey there! I'm Eugene, and I've spent over 20,000 hours building and ranking websites and running SEO and SEM campaigns. Today, I want to share the exciting journey we've been ...
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Google Business Listings
| Googl;e Maps, Local SEO
Hi there! I'm Eugene, a seasoned digital marketing expert who runs multiple digital marketing agencies specializing in SEO, Google Ads, and Facebook Ad campaigns. Over the years, I've spent countless ...
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Building Inspector
| Google Ads, Landing Page, SEO
This morning, I embarked on setting up a new campaign for a building inspector. This campaign has been in preparation for quite some time. I acquired a few domains in ...
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Buyers Agent Cost of Entry To Digital Market
| Facebook Ads, Google Ads, SEO Audit
Buyers Agent Cost of Entry To Digital Market You know those moments when a brilliant business idea hits you out of nowhere-like when you're in the shower or trying to ...
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Google Ads Tap & Dedicated Ad Groups
Google Ads
I've spent over $10 million running Google Ads, constantly testing and refining strategies so you don't have to. Over the years, I've learned what works and what doesn't, and today, I want to share with you how a Google Ads campaign should perform and behave, drawing from one of my favourite long-running campaigns in the music education space. I'll walk ...
Less Friction for Google Ads & More For Facebook Ad
Facebook Ads, Google Ads
After spending over 20,000 hours building and ranking websites, running SEO campaigns, and managing SEM strategies, I've learned that critical user experience drives conversions. When running ads on platforms like Google and Facebook, it's important to recognise the differences in how people engage with each platform and tailor your strategy accordingly. In this blog, I want to talk about why ...
Warnings About Google Ads
Google Ads
As someone who's spent over 20,000 hours building and optimising websites and running SEO and SEM campaigns, I've seen it all when it comes to Google Ads. One thing that stands out repeatedly is how businesses often burn through their ad budgets without realising it. They target irrelevant keywords, don't track their leads properly, and ultimately miss out on the ...
New Roofing Campaign
Google Ads, Local SEO
Hey there, it's Eugene. Today, I want to discuss an exciting campaign I'm working on. Even though I'm feeling a bit under the weather, nothing gets me more pumped than kicking off a fresh digital marketing strategy-especially for a roofing client who's been through a lot of mismanagement. This campaign is for a roof tiler who offers everything from roof ...
Google Ads Billing Explained
Google Ads
As a digital marketing expert who has spent countless hours building and ranking websites, I've encountered numerous questions about Google Ads billing. It's an area that can be confusing, especially when it seems like Google is charging inconsistent amounts for ad campaigns. In my experience managing multiple Google Ads accounts, I've seen this confusion firsthand. Business owners often wonder why ...
2271 Tree Removal Leads!
Google Ads, SEO
What an incredible month it has been! I'm thrilled to share the success of a recent tree removal campaign I've been working on. With 2,271 leads generated through a combination of Google Ads and SEO, this campaign is a prime example of how strategic planning and precise execution can yield outstanding results. Overcoming Initial Challenges This campaign started challenging. The ...
1301 Music Lessons Leads!
Local SEO, SEO
In my extensive experience of over 20,000 hours dedicated to building and ranking websites and managing SEO and SEM campaigns, I've faced numerous challenges that have honed my strategies and deepened my understanding of digital marketing. Recently, I had the opportunity to apply this expertise to a music school's campaign, which presented unique challenges but ultimately delivered remarkable results. The ...
1222 Home Builder Leads – Thank You Team!
Google Ads, Local SEO, Video Creation
Hey everyone, it's Eugene here. Today, I'm thrilled to share a success story that reflects the power of SEO and the incredible teamwork and strategy behind it. Over the past three years, we've generated 1,222 leads purely through SEO for one of our homebuilder clients. This journey has been nothing short of transformative, and I'm excited to take you through ...
Before You Hire An SEO
SEO
As someone who has spent over 20,000 hours building and ranking websites, I've seen the good, the bad, and the downright ugly when hiring SEO agencies. Unfortunately, the digital marketing world is filled with agencies and individuals who are in it for the wrong reasons, treating SEO as a get-rich-quick scheme rather than a profession that requires dedication, expertise, and ...
GEO, City, Suburb SEO Pages
Local SEO
Over the years, I've spent more than 20,000 hours building and ranking websites, and one of the most crucial aspects of local SEO that I've mastered is the creation of geo pages. These are the city or suburb-specific pages designed to rank for local search terms, like "dentist Bondi" or "tree removal Bondi." If you want to dominate local search, ...