Fractional CMO Eugene

Chief marketing officer Hugenus shares tales from the trenches, building & ranking websites, SEO, PPC & digital marketing campaigns that help businesses succeed.

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vertical thumbnail security systems startup

May 27 2024

Security Systems Startup

Recently, I caught up with a startup in the security industry focusing on security systems, including cameras and commercial installations. With my extensive experience in this field, managing multiple successful websites and numerous client campaigns, I've learned what works and what doesn't in digital marketing and lead generation. Over the past five years, I've spent around $200,000 on Google Ads, ...
vertical thumbnail return on ads budget investment

May 27 2024

Return On Ads Budget Investment

As a digital marketing expert with over 20,000 hours spent building and ranking websites and running SEO and SEM campaigns, I understand the critical importance of accurately calculating the return on investment (ROI) for advertising budgets. Whether it's Google Ads, Facebook Ads, or any other platform, the key to this process is having clear conversion tracking and attribution systems. The ...
vertical thumbnail facebook ads currently in 2024

May 27 2024

Facebook Ads Currently In 2024

As a digital marketing expert with over 20,000 hours spent building and ranking websites and running SEO and SEM campaigns, I've observed some critical trends and insights regarding Facebook ads in local trade services. Here's a deep dive into my experiences and the key points that can help us all navigate this landscape more effectively. Facebook Ads: The Power and ...
vertical thumbnail turf & garden seo & leadgen

May 27 2024

Turf & Garden SEO & Leadgen

Venturing into the turf installation landscaping space has been an exciting journey for me. As a digital marketing expert with over 20,000 hours spent building and ranking websites, I always seek new opportunities to expand and grow businesses online. Recently, I've decided to focus on turf installation for a client and a new domain of my own. Here's a comprehensive ...
vertical thumbnail how to fail at google ads

May 25 2024

How To Fail At Google Ads

As someone who has spent over 20,000 hours building and ranking websites and running SEO and SEM campaigns, I've repeatedly seen the same Google Ads mistakes. Today, I want to share some insights on common pitfalls and how to avoid them to make your campaigns more effective and your budget well-spent. Overloading with Keywords One of the biggest mistakes is ...
vertical thumbnail utiiising seminar, webinar recordings as ads

May 7 2024

Utilising Seminar & Webinar Recordings As Ads

Hello, I'm Eugene. Over my career, I've dedicated over 20,000 hours to mastering digital marketing, focusing on SEO, Google Ads, and managing effective Facebook Ad campaigns across various industries. Today, I'm here to share a vital tactic that has revolutionized my approach to digital marketing-capturing and utilizing seminars and webinars. The Game Changer: Capturing Live Presentations Recently, I spent several ...
vertical thumbnail google reviews not showing up

May 7 2024

Google Reviews Not Showing Up

As a seasoned digital marketing expert with over 20,000 hours dedicated to building and ranking websites and managing SEO and SEM campaigns, I've seen firsthand the impact of Google reviews on a business's online presence. But it's not always smooth sailing-sometimes reviews disappear or never appear despite appearing in Google My Business's backend. Let's explore why this happens and how ...
vertical thumbnail 1 star google review reality & expectations

May 7 2024

1-Star Google Review Reality & Expectations

It sucks when this happens-I know. You love what you do, pour your heart into your business, and then a one-star review pops up. It stings. But over my years of building and ranking websites and managing SEO and SEM campaigns, I've learned that these moments can be unexpected blessings. The Reality of One-Star Reviews Getting a one-star review isn't ...
vertical thumbnail in house vs agency comparison

May 3 2024

In-House vs Agency Comparison

Over 20,000 hours spent building and ranking websites and running SEO and SEM campaigns have given me extensive experience, and I've encountered the classic dilemma countless times: Should you build an in-house marketing team or outsource to an agency? Today, I'd like to share my insights on the costs, benefits, and drawbacks of each approach based on my own experiences and ...
vertical thumbnail breakdown of in house marketing team

May 3 2024

Breakdown of In-House Marketing Team

As someone who has built and managed numerous digital marketing teams, I've learned that the structure of your team can make or break your marketing efforts. Here's my approach and some lessons learned along the way. Getting Started with the Basics When I consider setting up a new marketing team, my first step is always to define the crucial roles ...
vertical thumbnail in house digital marketing advice

May 2 2024

In-House Digital Marketing Advice

Bringing our digital marketing efforts in-house has always been a debate about ifs, ifs, and buts. I've seen the full spectrum of outcomes in my 20,000+ hours of building and ranking websites, managing SEO, and running SEM campaigns. Here's how I make it work. Why In-House? Control over your marketing strategy and intimate knowledge of your brand's brand's voice and mission are ...
vertical thumbnail start up sauna advice for product & shopify idea

May 2 2024

Start-Up Sauna Advice For Product & Shopify

Hi, I'm Eugene, and I often find myself deep in the most stimulating conversations about potential business ideas in the most unlikely places-like my local gym's sauna. Recently, these sauna sessions sparked the idea of a board game designed to build intimacy among players, primarily targeted at women. Here's my journey and advice on transforming these spontaneous ideas into a ...
vertical thumbnail how to hire jack of all trades in house marketer

May 2 2024

How to Hire Jack-Of-All-Trades In-House Marketer

In my years of building and managing digital marketing teams, I've learned the importance of hiring a generalist, especially in a business that juggles multiple roles across SEO, Google Ads, and Facebook Ads campaigns. As a digital marketing expert with over 20,000 hours of experience, I want to share the importance of finding someone who can effectively wear many hats. ...
vertical thumbnail harsh reality of seo

May 2 2024

Harsh Reality Of SEO

As someone deeply entrenched in digital marketing, I've realised that a successful SEO campaign isn't solely about securing top rankings on Google. Visibility is crucial but leads, sales, revenue, and profit define success. After all, if the profit is there, it's easier to justify continuing the SEO efforts. The Seduction of Visibility Certainly, appearing on Google for a key term brings immense ...
vertical thumbnail facebook ads & side hustle ideas

May 2 2024

Facebook Ads & Side Hustle Ideas

Hey there. I'm Eugene. Today, let's dive deep into how I've leveraged Facebook ads to carve out a niche in the bustling world of Melbourne real estate investment. Over the years, our strategies have evolved significantly, driving down our cost per lead while simplifying client processes. Weathering the Storm of Digital Marketing Just yesterday, it seemed like a typical sunny ...
vertical thumbnail hearing clinic seo & ads strategy

Apr 30 2024

Hearing Clinic SEO & Ads Strategy

In my extensive experience in digital marketing for audiologists, I've observed the dynamic changes and advancements in attracting and retaining patients. Today, I want to share how effective digital marketing strategies can elevate your practice in the audiology field. Emphasizing Local SEO My morning review of our marketing strategies reaffirmed the importance of local SEO. To thrive locally, it's crucial ...
vertical thumbnail big fish, small pond

Apr 17 2024

Big Fish, Small Pond

When I think about what catapulted my digital marketing success, the strategy of becoming a 'big fish in a small pond' stands out vividly. Focusing intensely on niche markets from geographical and keyword perspectives, this approach has been a cornerstone of my journey. The Power of Niche Dominance In my early career days, I learned the value of owning a ...
vertical thumbnail pressure washing & graffiti removal google ads

Apr 17 2024

Pressure Washing & Graffiti Removal Google Ads

Hello everyone, Eugene here. Over my career spanning 20,000 hours in digital marketing, focusing on SEO and SEM, I've refined strategies that significantly improve the effectiveness of Google Ads campaigns. Let me share how a focused approach can transform your results. Understanding Intent in Google Ads When we talk about intent in Google Ads, it's all about deciphering the purpose ...
vertical thumbnail example of sop for video creation

Apr 17 2024

Example of SOP For Video Creation

As a digital marketing expert with countless hours dedicated to building and ranking websites, I've learned the importance of efficiency and structure, especially when creating video content. My schedule is packed, whether cycling between meetings or walking my dog on the beach. Yet, the need to deliver high-quality video content remains a top priority. This is where solid Standard Operating ...
vertical thumbnail why i build my own websites

Apr 6 2024

Why I Build My Websites

Hello there, I'm Eugene, a digital marketing enthusiast with a knack for SEO, Google Ads, and Facebook Ad campaigns. Over my career, I've devoted more than 20,000 hours to building and ranking websites, and today, I want to share with you the essence of what makes an SEO campaign not just good but great. Building and ranking websites have been ...
vertical thumbnail stylist advice facebook & lead conversion track

Apr 6 2024

Stylist Advice – Facebook & lead conversion track

Embarking on a journey into digital marketing, especially for a styling startup, feels akin to navigating the tumultuous seas of change. My name is Eugene, and with over 20,000 hours devoted to mastering the craft of digital marketing-SEO, Google Ads, Facebook campaigns, and more-I've garnered insights and strategies that have propelled businesses from obscurity into the spotlight. Today, I'm drawing ...
vertical thumbnail podiatrist seo traffic loss

Apr 6 2024

Podiatrist SEO Traffic Loss

In my digital marketing voyage, I've navigated through the tumultuous seas of SEO, Google Ads, and Facebook Ad campaigns with a singular aim: to rank and enhance websites. Today, I'm sharing a personal account of tackling a significant challenge-a podiatry website bleeding over 3,000 organic visitors each month. This story isn't just about loss; it's a narrative of resilience, strategy, ...
google ads for civil engineer (1)

Apr 5 2024

Google Ads And Landing Page for Civil Engineering

Hello, it's Eugene here. I've spent over 20,000 hours building and ranking websites and running SEO and SEM campaigns. Today, I'm diving deep into how I kickstart a Google Ads campaign and craft an effective landing page for a civil engineering company, specifically targeting retaining wall services. Embarking on a New Campaign I'm about to fire up a new campaign. ...
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Apr 5 2024

Google Ads Landing Pages

I just had a moment of calm in the storm, spending some quality time throwing the ball for my dogs right after finishing two landing pages for Google Ads campaigns. It's Eugene here. Through my over 20,000 hours spent building and ranking websites and running SEO and SEM campaigns, I've gleaned a wealth of insights. Today, I'm eager to dive ...
vertical thumbnail template (1)

Apr 5 2024

Don’t Let This Happen to your New Website

As a seasoned veteran in the digital marketing arena, having spent over 20,000 hours mastering SEO, Google Ads, and the intricate art of building and ranking websites, I've stumbled upon countless insights. Yet, it's often the simplest lessons that resonate the most profoundly. I want to share a story that highlights a common pitfall many businesses encounter and serves as ...
what works in dental

Apr 5 2024

Dental – What Works?

Hello, Eugene here-your go-to digital marketing expert with over two decades of experience in SEO, SEM, and everything in between. Today, I'm peeling back the curtain on how I've leveraged digital marketing for dental practices, marrying my experiences with some of the most effective strategies I've encountered in the industry. The Core of Dental Digital Marketing Google Maps and Local ...
ranking my own websites

Apr 5 2024

Ranking My Websites

As the year winds down, a unique tranquility settles over the digital marketing world-at least for me. Many of my clients are taking their breaks, and I find myself with the luxury of time: time to delve into focused projects, wrap up the year's work, and prepare for the surge in January, especially with the booming wedding industry. The Thrill ...
tutoring what works

Apr 5 2024

Tutoring – What Works?

In my journey through digital marketing, with over 20,000 hours dedicated to mastering SEO, Google Ads, and Facebook campaigns, I've uncovered strategies that resonate deeply within the tutoring space. Whether it's music, English, or maths, the nuances of each field have taught me that while the entry costs and challenges might differ, the core principles of visibility and engagement remain ...
pushing down negative articles on google

Apr 5 2024

Pushing Down Negative Articles on Google

Navigating the complex world of digital reputation has always been a cornerstone of my professional journey. This week, I was confronted with two distinct cases that underscored the power of search results in shaping public perception. These experiences reminded me of the delicate balance between a brand's online presence and its real-world reputation. Let me share with you the insights ...
vertical thumbnail standard sop for startup electrician

Apr 4 2024

Standard SOP For Startup Electrician

As a digital marketing expert deeply entrenched in SEO, Google Ads, and the intricate art of building and ranking websites, I've dedicated over 20,000 hours to perfecting these crafts. Today, I want to share a strategy that has revolutionized how I approach content creation and digital marketing for a startup electrician-a strategy I fondly call the "Unlimited Content Machine." My ...
vertical thumbnail solar seo & cro reality check

Apr 4 2024

Solar SEO & CRO Reality Check

Throughout my digital marketing career, which has spanned more than 20,000 hours dedicated to building, ranking websites, and running SEO and SEM campaigns, I've developed a keen eye for what works-and what doesn't-in the digital realm. Today, I'm peeling back the curtain on my experience, especially in the solar industry, to share insights that could redefine your approach to SEO. ...
vertical thumbnail foundational brand media creation

Apr 4 2024

Foundational Brand Media Creation

Foundational Brand Media Creation As a seasoned expert in digital marketing, with over 20,000 hours spent building and ranking websites and steering SEO and SEM campaigns, I've witnessed firsthand the transformative power of AI in our industry. Yet, amidst this digital evolution, the essence of authentic branding has never been more crucial. The Emergence of AI and Its Impact The ...
vertical thumbnail 1st month civil engineer google ads results

Mar 25 2024

1st Month Civil Engineer Google Ads Results

Hello, it's Eugene here. Let me take you through my intricate journey of navigating Google Ads for a niche market - retaining walls within the civil engineering sector. Over the past month, I've meticulously analyzed data from a Google Ads campaign we launched. This campaign aimed to generate leads in the highly specialized retaining wall area. Reflecting on this experience, ...
vertical thumbnail roofing seo from 45 2500 monthly traffic

Mar 25 2024

Roofing SEO From 45-2500 Monthly Traffic

As a seasoned digital marketing expert with over 20,000 hours of experience, my journey through the labyrinth of SEO, Google Ads, and Facebook campaigns has been nothing short of enlightening. Today, I'm sharing the story of a transformative SEO campaign for a roofing contractor that reshaped our approach to digital visibility and client acquisition. Four years ago, we embarked on ...
vertical thumbnail women’s bags ecom seo advice for startup

Mar 25 2024

Women’s Bags Ecom SEO Advice for Startup

I've spent over 20,000 hours building and ranking websites, running SEO and SEM campaigns, and diving deep into the digital marketing universe. Today, I want to share a slice of that journey, focusing on a conversation that reshaped how I approach SEO and digital marketing for e-commerce. Recently, a family friend embarked on an entrepreneurial journey, dreaming of launching a ...
vertical thumbnail financial advisor startup advice

Mar 25 2024

Financial Advisor Startup Advice

In my career, spanning over 20,000 hours of building and ranking websites and managing SEO and SEM campaigns, I've learned a thing or two about the nuances of digital marketing in the competitive financial advisory landscape. Today, I'm sharing a blend of my insights and effective strategies I've gathered tailored for startup financial planning firms in Melbourne. Facing the Competition ...
vertical thumbnail the perfect morning routine for productivity

Mar 23 2024

The Perfect Morning Routine For Productivity

I've spent countless mornings pursuing the ultimate start to my day, wading through the latest trends and gimmicks that promise productivity. Yet, the truth I've discovered is surprisingly straightforward: the most productive mornings begin the moment I decide to start working simply. Let me walk you through my morning routine, a blend of personal insights and wisdom from years of ...
vertical thumbnail concrete local seo & google ad leads to give away

Mar 22 2024

Concrete Local SEO & Google Ad Leads To Give Away

While unwinding from a rigorous sauna and boxing session, I found myself engrossed in a conversation that resonated with my professional pursuits and illuminated the path I've navigated through the digital marketing landscape, especially within the concrete industry. My journey, marked by over 20,000 hours dedicated to building and ranking websites and running successful SEO and SEM campaigns, is a ...
vertical thumbnail seo tools i use daily

Mar 22 2024

SEO Tools I Use Daily

In my digital marketing journey, which has involved surpassing 20,000 hours of meticulously crafting SEO strategies, running SEM campaigns, and building and ranking websites, I've developed a deep connection with a select arsenal of tools. These are not just applications but extensions of my strategic thinking, enabling me to navigate the complex digital ecosystem with precision and creativity. Let me ...
vertical thumbnail why i rank & rent websites

Mar 22 2024

Why I Rank & Rent Websites

Hi, I'm Eugene. With over 20,000 hours spent building and ranking websites, my digital marketing journey has been extensive and enlightening. I never intentionally searched for ways to monetize my passion for website creation; instead, I stumbled upon the cornerstone of my career: the rank and rent model. The Accidental Discovery My curiosity was piqued not by creating websites but ...
vertical thumbnail 3 new seo domains to rank & get leads

Mar 22 2024

3 New SEO Domains To Rank & Get Leads

Hello everyone, it's Eugene here. Diving into the digital marketing world with over 20,000 hours has given me a rich perspective on SEO, Google Ads, and especially the exhilarating process of building and ranking websites. I've recently embarked on a new journey with three fresh domains, and what better way to share this adventure than through a blog that merges ...
vertical thumbnail rank + rent seo model

Mar 21 2024

Rank + Rent SEO Model

As a digital marketing expert with over 20,000 hours dedicated to building and ranking websites and running SEO and SEM campaigns, I've navigated through the complex world of online visibility and lead generation with a keen focus and strategic approach. My journey, particularly in Rank and Rent, offers a blend of challenges, insights, and strategies that have significantly impacted my ...
vertical thumbnail 80 to 4500 monthly traffic local seo campaign (1)

Mar 21 2024

80 to 4500 Monthly Traffic Local SEO Campaign

Reflecting on my journey as a digital marketing expert, I've navigated the complex world of SEO, Google Ads, and comprehensive digital campaigns with a blend of creativity, strategy, and an insatiable quest for growth. Today, I'd like to share a transformative tale from my own experiences, one that perfectly encapsulates the essence and impact of effective digital marketing. The Challenge: ...
vertical thumbnail 6000 leads in 6 years!

Mar 21 2024

6000 Leads In 6 Years!

Reflecting on my digital marketing journey, I'm both amazed and proud of the milestones achieved through the relentless pursuit of mastery in SEO, Google Ads, and impactful content creation. It's been a monumental ride, from managing a trickle of 80 organic visitors a month to commanding a powerful presence with 4,500 organic visitors, not even counting the invaluable traffic from ...
vertical thumbnail online poker shop seo gameplan

Mar 21 2024

Online Poker Shop SEO Gameplan

This morning, I found myself diving deep into the poker and casino space analytics, an area I've traditionally steered clear of due to its complex nature. However, my focus was on a niche yet fascinating aspect: the business of selling poker and casino equipment. My journey into understanding the market dynamics, the search volume, and the strategies for ranking websites ...
when to turn off google ads

Mar 13 2024

When to Turn Off Google Ads

The moment a client tells me, "We no longer need Google ads," marks a significant milestone in our digital marketing journey. This revelation can come at any time-eight months, twelve, or sometimes it never comes. There are those who find the ROI on Google Ads so compelling that the thought of pausing them seems counterintuitive. Setting Realistic Expectations with SEO ...
switching between google & facebook ads

Mar 13 2024

Switching Between Google & Facebook Ads

In my digital marketing voyage, especially within the nuanced realms of retirement planning and financial advisory, I've discovered the intricate dance between Google Ads and Facebook Ads. This journey, enriched by over 20,000 hours of hands-on experience, has not only been about mastering these platforms but also about understanding the delicate balance of budget allocation and strategic switching to maximise ...
400 to 1600 traffic increase in 3 months

Mar 13 2024

400 to 1600 Traffic Increase In 3 Months

In the quiet of early morning, with the world still shrouded in darkness, I find my sanctuary in what I've come to call my "SEO dungeon." It's here, amidst the solitude and silence, that I dive deep into the art and science of search engine optimization. Today, I'm excited to share a glimpse into a recent campaign that has become ...
backlinks do you need them

Mar 13 2024

Backlinks – Do You Need Them?

Hey there, it's Eugene here. Today, I'm diving deep into a topic that's been the backbone of SEO strategies for years-backlinks. Now, before you roll your eyes at the mention of what seems like an SEO buzzword, let me share with you why backlinks are not just jargon but the very essence of how websites communicate trust and authority on ...
the omnipresent effect

Mar 13 2024

The Omnipresent Effect

In my journey through the digital marketing landscape, I've dedicated over 20,000 hours to mastering the art of omnipresence. This concept, which I've come to call the omnipresent effect, is about more than just visibility; it's about strategically positioning ourselves where our audience is actively searching and engaging. From local campaigns for small businesses to expansive strategies for large enterprises, ...
traffic loss for financial advisor

Mar 13 2024

Traffic Loss For Financial Advisor

Spending more than 20,000 hours building and ranking websites, running SEO, and SEM campaigns has equipped me with a wealth of digital marketing knowledge. Yet, a recent challenge tested every ounce of my expertise. I discovered a significant traffic drop for a financial advisory website I've been nurturing. This wasn't just any site; it was a beacon for financial advice, ...
bought a new domain to rank in graffiti removal

Mar 13 2024

Bought A New Domain To Rank In The Graffiti Removal Space

There's something inherently thrilling about diving into a new domain space, especially when it involves exploring uncharted territories in the digital landscape. Today, I'm embarking on a journey into the graffiti removal niche, a keyword I've never targeted before, despite my extensive experience in the trade and pressure washing space. The Strategy Behind Choosing a Niche Choosing graffiti removal was ...
hard truth for sole traders, operators & startups

Mar 3 2024

Hard Truth for Sole Traders, Operators & Startups

Hi, I'm Eugene. With over 20,000 hours under my belt building, ranking websites, and running SEO and SEM campaigns, I've seen firsthand the challenges and the harsh realities startup businesses, sole traders, and one-man bands face in the digital marketing landscape of 2024. It's a world teeming with websites, marketing campaigns, and SEO efforts like never before. The expectation about ...
flower shop seo next steps to conquer new keyterms

Mar 3 2024

Flower Shop SEO Next Steps To Conquer New Keywords

Embarking on a journey to transition a local floristry business into the niche market of weddings and events has been both a challenging and exhilarating experience. With over 20,000 hours dedicated to building and ranking websites, running SEO and SEM campaigns, I've amassed a wealth of knowledge that I'm eager to share. This blog post is a deep dive into ...
flower shop seo results after 2 years

Mar 3 2024

Flower Shop SEO Results After 2 Years

Hey there, Eugene here, your go-to digital marketing and SEO strategist. Over my 20,000+ hours journey in digital marketing, I've seen the power of SEO firsthand. Today, I'm excited to share with you a particularly colourful story about a local florist shop that blossomed online, thanks to a well-cultivated SEO strategy. The Seedling Stage Our journey began in early 2022, ...
how to track seo success and movements

Mar 3 2024

How to Track SEO Success And Movements

As a digital marketing expert who's clocked over 20,000 hours building, ranking websites, and running SEO and SEM campaigns, I've come to understand deeply what works and what often gets overlooked. Today, I want to share a comprehensive guide on the essential steps and metrics crucial for any business's online success, blending insights from my experience with key points from ...
don’t get hacked & how to reduce risks

Mar 3 2024

Don’t Get Hacked & How to Reduce Risks

In the realm of digital marketing and website management, the adage "It's not a matter of if you will get hacked, but when" has never been more pertinent. My journey, spanning countless hours building, ranking websites, and navigating the complexities of SEO and SEM, has taught me valuable lessons about cybersecurity, the importance of robust systems, and the inevitability of ...
what is seo and what do i do

Feb 22 2024

What Is SEO and What Do I Actually Do

Hello there, I'm Eugene. With over 20,000 hours dedicated to mastering SEO, running campaigns, and building and ranking websites, I've delved deep into the art and science of making Google favour my sites over the competition. Today, I want to share my journey and insights into SEO, blending my experiences with key points from authoritative sources on the topic. What ...
facebook ads for boxing gym

Feb 22 2024

Facebook Ads for Boxing Gym

As a digital marketing expert specialising in SEO, Google Ads, and Facebook Ad campaigns, I've spent over 20,000 hours crafting strategies that not only enhance online visibility but also drive meaningful engagement and conversions. My journey with my boxing gym has been a testament to the power of targeted Facebook ads, blending innovative tactics with deep market insights to captivate ...
local seo for boxing gym

Feb 22 2024

Local SEO & Google Maps for Boxing Gym

As someone deeply entrenched in the world of digital marketing, with over 20,000 hours dedicated to mastering SEO, Google Ads, and the art of ranking websites, I've encountered my fair share of challenges and triumphs. Today, I want to share a particularly rewarding experience: elevating a boxing gym in Bayside, Melbourne, through the strategic use of local SEO. Understanding Local ...
google ads adjustments for music lessons

Feb 22 2024

Google Ads Adjustments for Music Lessons

Creating a successful digital marketing strategy, especially in the realms of SEO, Google Ads, and Facebook Ad campaigns, is an art and science that I've honed over countless hours. Today, I want to share a deep dive into my process, particularly focusing on a Google Ads campaign for a music school, blending in key insights from authoritative sources on similar ...
low budget startup

Feb 22 2024

Low Budget Startup

Starting a business with minimal resources isn't just a challenge; it's an art. If I had to kickstart a venture today with an extremely tight budget, aiming for that crucial proof of concept and initial brand awareness, here's exactly how I'd approach it. The Groundwork: Establishing Your Digital Presence After securing a business name and ensuring the domain is available, ...
success stories for accountants

Feb 22 2024

Success Stories for Accountants

As a digital marketing expert with over 20,000 hours under my belt, I've navigated the complex world of SEO, Google Ads, and Facebook Ad campaigns, building and ranking numerous websites from scratch. Today, I want to share my journey and the SEO insights that have been pivotal in shaping my approach to digital marketing. Starting From Scratch: A Client's Success ...
why seo takes so long & never ends

Feb 22 2024

Why SEO Takes So Long and Never Ends

Hi there, I'm Eugene. With over 20,000 hours spent building and ranking websites, and running SEO and SEM campaigns, I've navigated the intricate world of digital marketing with a focus on SEO, Google Ads, and Facebook Ad campaigns. Today, I want to share my insights on a question that often comes up: "Why does SEO take so long, and why ...
why seo has a bad wrap

Feb 22 2024

Why SEO Has a Bad Wrap

Hi there, I'm Eugene. With a passion deeply rooted in digital marketing and a track record of over 20,000 hours spent on building, ranking websites, and mastering SEO and SEM campaigns, I've encountered a myriad of SEO landscapes. Today, I'm sharing a personal narrative that sheds light on prevalent SEO missteps and, more importantly, how to pivot these challenges into ...
questions to as an seo agency

Feb 21 2024

Questions to Ask When Hiring an SEO Agency

Hey there, I'm Eugene. With over 20,000 hours dedicated to building and ranking websites, and running SEO and SEM campaigns, I've learned a thing or two about what it takes to succeed in the digital marketing arena. Today, I want to share some personal insights and lessons learned on the journey to finding the right SEO agency. Understanding the SEO ...
web competition gone wrong tumbnail

Feb 21 2024

Website Competition Gone Wrong

In my extensive journey as a digital marketing expert, I've navigated through countless challenges, but the story I'm about to share stands out as a stark reminder of the digital pitfalls businesses can face. It's a narrative that not only highlights the consequences of oversight but also the path to redemption through strategic insight and resilience. I recently encountered a ...
things to know before building a website

Feb 21 2024

Things To Know Before Building A Website

In my journey as a digital marketing expert, I've encountered numerous scenarios that tested my expertise and ethical considerations, especially in the realm of SEO and website development. Today, I want to share a story that highlights the complexities of building a website that not only looks good but also performs well in search engines-a challenge that many overlook until ...
tell google what you want to rank for

Feb 20 2024

Tell Google What You Want To Rank For

In my extensive journey through the digital marketing landscape, I've dedicated over 20,000 hours to mastering the art of SEO, Google Ads, and crafting compelling Facebook Ad campaigns. My experience has not only been about building and ranking websites but also about understanding the nuances that drive a page to the top of Google's search results. Today, I want to ...
fencing contractor seo first lead

Feb 20 2024

Fencing Contractor SEO First Lead

The moment a rank and rent website I've built for myself lands its first lead is always exhilarating. Recently, one of my projects in the fencing space-a niche I ventured into about a year ago-brought in its first inquiry. This isn't just a win; it's a validation of the countless hours and the strategic approach I've dedicated to mastering the ...
finance broker seo & google ads

Feb 20 2024

Finance Broker SEO & Google Ads

Hello, I'm Eugene, a digital marketing expert with extensive experience in building and ranking websites and running SEO and SEM campaigns for various industries, including the highly competitive finance brokerage sector. In today's digital age, standing out as a mortgage broker can be challenging, especially when competing against the big banks with substantial marketing budgets. However, with the right strategies ...
freight & logistics seo campaign kick off

Feb 20 2024

Freight & Logistics SEO Campaign Kickstart

Hello, I'm Eugene, a digital marketing expert specialising in SEO, Google Ads, and Facebook Ad campaigns. With over 20,000 hours dedicated to building and ranking websites and running successful SEM campaigns, I've embarked on a new journey in the freight management and logistics sector. This niche, rich with keywords like freight logistics, transport logistics, and freight brokers, presents a unique ...
seo & google ads costs & timeframes

Feb 20 2024

SEO & Google Ads Costs & Timeframes

Hello, I'm Eugene, a seasoned digital marketing expert with over 20,000 hours of experience in building, ranking websites, and running successful SEO and SEM campaigns. Today, I want to share some insights into two critical questions many businesses grapple with: How much does SEO and Google Ads cost, and how long does it take to see results? SEO Costs: A ...
how much does seo cost

Feb 20 2024

How Much Does SEO Cost?

As someone who has spent over 20,000 hours building and ranking websites, running SEO and SEM campaigns, I've seen firsthand the complexities and challenges of determining the true cost of SEO. It's a question I get asked often: "How much does SEO cost?" And my answer is always the same: "It depends." SEO pricing is a topic shrouded in mystery ...
what nobody tells you about building a website

Feb 20 2024

What Nobody Tells You About Building A Website

Hello, I'm Eugene, a digital marketing expert with over 20,000 hours dedicated to building and ranking websites, running SEO and SEM campaigns. Today, I want to share some unspoken truths about building and optimising websites, blending my experiences with key insights from high-authority articles on the topic. Choosing the Right Domain Name The journey begins with selecting the right domain ...
google & facebook dont want you to know this

Feb 20 2024

Google & Facebook Don’t Want You To Know This

Hello, fellow marketers and curious minds, it's Eugene here. With over 20,000 hours dedicated to mastering digital marketing, I've navigated the complex world of SEO, Google Ads, and Facebook campaigns more times than I can count. Today, I want to share some critical insights that might just change how you view Google Ads and, by extension, digital advertising platforms at ...
vertical thumbnail security systems startup

May 27 2024

Security Systems Startup

Recently, I caught up with a startup in the security industry focusing on security systems, including cameras and commercial installations. With my extensive experience in this field, managing multiple successful websites and numerous client campaigns, I've learned what works and what doesn't in digital marketing and lead generation. Over the past five years, I've spent around $200,000 on Google Ads, ...
vertical thumbnail return on ads budget investment

May 27 2024

Return On Ads Budget Investment

As a digital marketing expert with over 20,000 hours spent building and ranking websites and running SEO and SEM campaigns, I understand the critical importance of accurately calculating the return on investment (ROI) for advertising budgets. Whether it's Google Ads, Facebook Ads, or any other platform, the key to this process is having clear conversion tracking and attribution systems. The ...
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May 27 2024

Facebook Ads Currently In 2024

As a digital marketing expert with over 20,000 hours spent building and ranking websites and running SEO and SEM campaigns, I've observed some critical trends and insights regarding Facebook ads in local trade services. Here's a deep dive into my experiences and the key points that can help us all navigate this landscape more effectively. Facebook Ads: The Power and ...
vertical thumbnail turf & garden seo & leadgen

May 27 2024

Turf & Garden SEO & Leadgen

Venturing into the turf installation landscaping space has been an exciting journey for me. As a digital marketing expert with over 20,000 hours spent building and ranking websites, I always seek new opportunities to expand and grow businesses online. Recently, I've decided to focus on turf installation for a client and a new domain of my own. Here's a comprehensive ...
vertical thumbnail how to fail at google ads

May 25 2024

How To Fail At Google Ads

As someone who has spent over 20,000 hours building and ranking websites and running SEO and SEM campaigns, I've repeatedly seen the same Google Ads mistakes. Today, I want to share some insights on common pitfalls and how to avoid them to make your campaigns more effective and your budget well-spent. Overloading with Keywords One of the biggest mistakes is ...
vertical thumbnail utiiising seminar, webinar recordings as ads

May 7 2024

Utilising Seminar & Webinar Recordings As Ads

Hello, I'm Eugene. Over my career, I've dedicated over 20,000 hours to mastering digital marketing, focusing on SEO, Google Ads, and managing effective Facebook Ad campaigns across various industries. Today, I'm here to share a vital tactic that has revolutionized my approach to digital marketing-capturing and utilizing seminars and webinars. The Game Changer: Capturing Live Presentations Recently, I spent several ...
vertical thumbnail google reviews not showing up

May 7 2024

Google Reviews Not Showing Up

As a seasoned digital marketing expert with over 20,000 hours dedicated to building and ranking websites and managing SEO and SEM campaigns, I've seen firsthand the impact of Google reviews on a business's online presence. But it's not always smooth sailing-sometimes reviews disappear or never appear despite appearing in Google My Business's backend. Let's explore why this happens and how ...
vertical thumbnail 1 star google review reality & expectations

May 7 2024

1-Star Google Review Reality & Expectations

It sucks when this happens-I know. You love what you do, pour your heart into your business, and then a one-star review pops up. It stings. But over my years of building and ranking websites and managing SEO and SEM campaigns, I've learned that these moments can be unexpected blessings. The Reality of One-Star Reviews Getting a one-star review isn't ...
vertical thumbnail in house vs agency comparison

May 3 2024

In-House vs Agency Comparison

Over 20,000 hours spent building and ranking websites and running SEO and SEM campaigns have given me extensive experience, and I've encountered the classic dilemma countless times: Should you build an in-house marketing team or outsource to an agency? Today, I'd like to share my insights on the costs, benefits, and drawbacks of each approach based on my own experiences and ...
vertical thumbnail breakdown of in house marketing team

May 3 2024

Breakdown of In-House Marketing Team

As someone who has built and managed numerous digital marketing teams, I've learned that the structure of your team can make or break your marketing efforts. Here's my approach and some lessons learned along the way. Getting Started with the Basics When I consider setting up a new marketing team, my first step is always to define the crucial roles ...
vertical thumbnail in house digital marketing advice

May 2 2024

In-House Digital Marketing Advice

Bringing our digital marketing efforts in-house has always been a debate about ifs, ifs, and buts. I've seen the full spectrum of outcomes in my 20,000+ hours of building and ranking websites, managing SEO, and running SEM campaigns. Here's how I make it work. Why In-House? Control over your marketing strategy and intimate knowledge of your brand's brand's voice and mission are ...
vertical thumbnail start up sauna advice for product & shopify idea

May 2 2024

Start-Up Sauna Advice For Product & Shopify

Hi, I'm Eugene, and I often find myself deep in the most stimulating conversations about potential business ideas in the most unlikely places-like my local gym's sauna. Recently, these sauna sessions sparked the idea of a board game designed to build intimacy among players, primarily targeted at women. Here's my journey and advice on transforming these spontaneous ideas into a ...
vertical thumbnail how to hire jack of all trades in house marketer

May 2 2024

How to Hire Jack-Of-All-Trades In-House Marketer

In my years of building and managing digital marketing teams, I've learned the importance of hiring a generalist, especially in a business that juggles multiple roles across SEO, Google Ads, and Facebook Ads campaigns. As a digital marketing expert with over 20,000 hours of experience, I want to share the importance of finding someone who can effectively wear many hats. ...
vertical thumbnail harsh reality of seo

May 2 2024

Harsh Reality Of SEO

As someone deeply entrenched in digital marketing, I've realised that a successful SEO campaign isn't solely about securing top rankings on Google. Visibility is crucial but leads, sales, revenue, and profit define success. After all, if the profit is there, it's easier to justify continuing the SEO efforts. The Seduction of Visibility Certainly, appearing on Google for a key term brings immense ...
vertical thumbnail facebook ads & side hustle ideas

May 2 2024

Facebook Ads & Side Hustle Ideas

Hey there. I'm Eugene. Today, let's dive deep into how I've leveraged Facebook ads to carve out a niche in the bustling world of Melbourne real estate investment. Over the years, our strategies have evolved significantly, driving down our cost per lead while simplifying client processes. Weathering the Storm of Digital Marketing Just yesterday, it seemed like a typical sunny ...
vertical thumbnail hearing clinic seo & ads strategy

Apr 30 2024

Hearing Clinic SEO & Ads Strategy

In my extensive experience in digital marketing for audiologists, I've observed the dynamic changes and advancements in attracting and retaining patients. Today, I want to share how effective digital marketing strategies can elevate your practice in the audiology field. Emphasizing Local SEO My morning review of our marketing strategies reaffirmed the importance of local SEO. To thrive locally, it's crucial ...
vertical thumbnail big fish, small pond

Apr 17 2024

Big Fish, Small Pond

When I think about what catapulted my digital marketing success, the strategy of becoming a 'big fish in a small pond' stands out vividly. Focusing intensely on niche markets from geographical and keyword perspectives, this approach has been a cornerstone of my journey. The Power of Niche Dominance In my early career days, I learned the value of owning a ...
vertical thumbnail pressure washing & graffiti removal google ads

Apr 17 2024

Pressure Washing & Graffiti Removal Google Ads

Hello everyone, Eugene here. Over my career spanning 20,000 hours in digital marketing, focusing on SEO and SEM, I've refined strategies that significantly improve the effectiveness of Google Ads campaigns. Let me share how a focused approach can transform your results. Understanding Intent in Google Ads When we talk about intent in Google Ads, it's all about deciphering the purpose ...
vertical thumbnail example of sop for video creation

Apr 17 2024

Example of SOP For Video Creation

As a digital marketing expert with countless hours dedicated to building and ranking websites, I've learned the importance of efficiency and structure, especially when creating video content. My schedule is packed, whether cycling between meetings or walking my dog on the beach. Yet, the need to deliver high-quality video content remains a top priority. This is where solid Standard Operating ...
vertical thumbnail why i build my own websites

Apr 6 2024

Why I Build My Websites

Hello there, I'm Eugene, a digital marketing enthusiast with a knack for SEO, Google Ads, and Facebook Ad campaigns. Over my career, I've devoted more than 20,000 hours to building and ranking websites, and today, I want to share with you the essence of what makes an SEO campaign not just good but great. Building and ranking websites have been ...
vertical thumbnail stylist advice facebook & lead conversion track

Apr 6 2024

Stylist Advice – Facebook & lead conversion track

Embarking on a journey into digital marketing, especially for a styling startup, feels akin to navigating the tumultuous seas of change. My name is Eugene, and with over 20,000 hours devoted to mastering the craft of digital marketing-SEO, Google Ads, Facebook campaigns, and more-I've garnered insights and strategies that have propelled businesses from obscurity into the spotlight. Today, I'm drawing ...
vertical thumbnail podiatrist seo traffic loss

Apr 6 2024

Podiatrist SEO Traffic Loss

In my digital marketing voyage, I've navigated through the tumultuous seas of SEO, Google Ads, and Facebook Ad campaigns with a singular aim: to rank and enhance websites. Today, I'm sharing a personal account of tackling a significant challenge-a podiatry website bleeding over 3,000 organic visitors each month. This story isn't just about loss; it's a narrative of resilience, strategy, ...
google ads for civil engineer (1)

Apr 5 2024

Google Ads And Landing Page for Civil Engineering

Hello, it's Eugene here. I've spent over 20,000 hours building and ranking websites and running SEO and SEM campaigns. Today, I'm diving deep into how I kickstart a Google Ads campaign and craft an effective landing page for a civil engineering company, specifically targeting retaining wall services. Embarking on a New Campaign I'm about to fire up a new campaign. ...
vertical thumbnail template (2)

Apr 5 2024

Google Ads Landing Pages

I just had a moment of calm in the storm, spending some quality time throwing the ball for my dogs right after finishing two landing pages for Google Ads campaigns. It's Eugene here. Through my over 20,000 hours spent building and ranking websites and running SEO and SEM campaigns, I've gleaned a wealth of insights. Today, I'm eager to dive ...
vertical thumbnail template (1)

Apr 5 2024

Don’t Let This Happen to your New Website

As a seasoned veteran in the digital marketing arena, having spent over 20,000 hours mastering SEO, Google Ads, and the intricate art of building and ranking websites, I've stumbled upon countless insights. Yet, it's often the simplest lessons that resonate the most profoundly. I want to share a story that highlights a common pitfall many businesses encounter and serves as ...
what works in dental

Apr 5 2024

Dental – What Works?

Hello, Eugene here-your go-to digital marketing expert with over two decades of experience in SEO, SEM, and everything in between. Today, I'm peeling back the curtain on how I've leveraged digital marketing for dental practices, marrying my experiences with some of the most effective strategies I've encountered in the industry. The Core of Dental Digital Marketing Google Maps and Local ...
ranking my own websites

Apr 5 2024

Ranking My Websites

As the year winds down, a unique tranquility settles over the digital marketing world-at least for me. Many of my clients are taking their breaks, and I find myself with the luxury of time: time to delve into focused projects, wrap up the year's work, and prepare for the surge in January, especially with the booming wedding industry. The Thrill ...
tutoring what works

Apr 5 2024

Tutoring – What Works?

In my journey through digital marketing, with over 20,000 hours dedicated to mastering SEO, Google Ads, and Facebook campaigns, I've uncovered strategies that resonate deeply within the tutoring space. Whether it's music, English, or maths, the nuances of each field have taught me that while the entry costs and challenges might differ, the core principles of visibility and engagement remain ...
pushing down negative articles on google

Apr 5 2024

Pushing Down Negative Articles on Google

Navigating the complex world of digital reputation has always been a cornerstone of my professional journey. This week, I was confronted with two distinct cases that underscored the power of search results in shaping public perception. These experiences reminded me of the delicate balance between a brand's online presence and its real-world reputation. Let me share with you the insights ...
vertical thumbnail standard sop for startup electrician

Apr 4 2024

Standard SOP For Startup Electrician

As a digital marketing expert deeply entrenched in SEO, Google Ads, and the intricate art of building and ranking websites, I've dedicated over 20,000 hours to perfecting these crafts. Today, I want to share a strategy that has revolutionized how I approach content creation and digital marketing for a startup electrician-a strategy I fondly call the "Unlimited Content Machine." My ...
vertical thumbnail solar seo & cro reality check

Apr 4 2024

Solar SEO & CRO Reality Check

Throughout my digital marketing career, which has spanned more than 20,000 hours dedicated to building, ranking websites, and running SEO and SEM campaigns, I've developed a keen eye for what works-and what doesn't-in the digital realm. Today, I'm peeling back the curtain on my experience, especially in the solar industry, to share insights that could redefine your approach to SEO. ...
vertical thumbnail foundational brand media creation

Apr 4 2024

Foundational Brand Media Creation

Foundational Brand Media Creation As a seasoned expert in digital marketing, with over 20,000 hours spent building and ranking websites and steering SEO and SEM campaigns, I've witnessed firsthand the transformative power of AI in our industry. Yet, amidst this digital evolution, the essence of authentic branding has never been more crucial. The Emergence of AI and Its Impact The ...
vertical thumbnail 1st month civil engineer google ads results

Mar 25 2024

1st Month Civil Engineer Google Ads Results

Hello, it's Eugene here. Let me take you through my intricate journey of navigating Google Ads for a niche market - retaining walls within the civil engineering sector. Over the past month, I've meticulously analyzed data from a Google Ads campaign we launched. This campaign aimed to generate leads in the highly specialized retaining wall area. Reflecting on this experience, ...
vertical thumbnail roofing seo from 45 2500 monthly traffic

Mar 25 2024

Roofing SEO From 45-2500 Monthly Traffic

As a seasoned digital marketing expert with over 20,000 hours of experience, my journey through the labyrinth of SEO, Google Ads, and Facebook campaigns has been nothing short of enlightening. Today, I'm sharing the story of a transformative SEO campaign for a roofing contractor that reshaped our approach to digital visibility and client acquisition. Four years ago, we embarked on ...
vertical thumbnail women’s bags ecom seo advice for startup

Mar 25 2024

Women’s Bags Ecom SEO Advice for Startup

I've spent over 20,000 hours building and ranking websites, running SEO and SEM campaigns, and diving deep into the digital marketing universe. Today, I want to share a slice of that journey, focusing on a conversation that reshaped how I approach SEO and digital marketing for e-commerce. Recently, a family friend embarked on an entrepreneurial journey, dreaming of launching a ...
vertical thumbnail financial advisor startup advice

Mar 25 2024

Financial Advisor Startup Advice

In my career, spanning over 20,000 hours of building and ranking websites and managing SEO and SEM campaigns, I've learned a thing or two about the nuances of digital marketing in the competitive financial advisory landscape. Today, I'm sharing a blend of my insights and effective strategies I've gathered tailored for startup financial planning firms in Melbourne. Facing the Competition ...
vertical thumbnail the perfect morning routine for productivity

Mar 23 2024

The Perfect Morning Routine For Productivity

I've spent countless mornings pursuing the ultimate start to my day, wading through the latest trends and gimmicks that promise productivity. Yet, the truth I've discovered is surprisingly straightforward: the most productive mornings begin the moment I decide to start working simply. Let me walk you through my morning routine, a blend of personal insights and wisdom from years of ...
vertical thumbnail concrete local seo & google ad leads to give away

Mar 22 2024

Concrete Local SEO & Google Ad Leads To Give Away

While unwinding from a rigorous sauna and boxing session, I found myself engrossed in a conversation that resonated with my professional pursuits and illuminated the path I've navigated through the digital marketing landscape, especially within the concrete industry. My journey, marked by over 20,000 hours dedicated to building and ranking websites and running successful SEO and SEM campaigns, is a ...
vertical thumbnail seo tools i use daily

Mar 22 2024

SEO Tools I Use Daily

In my digital marketing journey, which has involved surpassing 20,000 hours of meticulously crafting SEO strategies, running SEM campaigns, and building and ranking websites, I've developed a deep connection with a select arsenal of tools. These are not just applications but extensions of my strategic thinking, enabling me to navigate the complex digital ecosystem with precision and creativity. Let me ...
vertical thumbnail why i rank & rent websites

Mar 22 2024

Why I Rank & Rent Websites

Hi, I'm Eugene. With over 20,000 hours spent building and ranking websites, my digital marketing journey has been extensive and enlightening. I never intentionally searched for ways to monetize my passion for website creation; instead, I stumbled upon the cornerstone of my career: the rank and rent model. The Accidental Discovery My curiosity was piqued not by creating websites but ...
vertical thumbnail 3 new seo domains to rank & get leads

Mar 22 2024

3 New SEO Domains To Rank & Get Leads

Hello everyone, it's Eugene here. Diving into the digital marketing world with over 20,000 hours has given me a rich perspective on SEO, Google Ads, and especially the exhilarating process of building and ranking websites. I've recently embarked on a new journey with three fresh domains, and what better way to share this adventure than through a blog that merges ...
vertical thumbnail rank + rent seo model

Mar 21 2024

Rank + Rent SEO Model

As a digital marketing expert with over 20,000 hours dedicated to building and ranking websites and running SEO and SEM campaigns, I've navigated through the complex world of online visibility and lead generation with a keen focus and strategic approach. My journey, particularly in Rank and Rent, offers a blend of challenges, insights, and strategies that have significantly impacted my ...
vertical thumbnail 80 to 4500 monthly traffic local seo campaign (1)

Mar 21 2024

80 to 4500 Monthly Traffic Local SEO Campaign

Reflecting on my journey as a digital marketing expert, I've navigated the complex world of SEO, Google Ads, and comprehensive digital campaigns with a blend of creativity, strategy, and an insatiable quest for growth. Today, I'd like to share a transformative tale from my own experiences, one that perfectly encapsulates the essence and impact of effective digital marketing. The Challenge: ...
vertical thumbnail 6000 leads in 6 years!

Mar 21 2024

6000 Leads In 6 Years!

Reflecting on my digital marketing journey, I'm both amazed and proud of the milestones achieved through the relentless pursuit of mastery in SEO, Google Ads, and impactful content creation. It's been a monumental ride, from managing a trickle of 80 organic visitors a month to commanding a powerful presence with 4,500 organic visitors, not even counting the invaluable traffic from ...
vertical thumbnail online poker shop seo gameplan

Mar 21 2024

Online Poker Shop SEO Gameplan

This morning, I found myself diving deep into the poker and casino space analytics, an area I've traditionally steered clear of due to its complex nature. However, my focus was on a niche yet fascinating aspect: the business of selling poker and casino equipment. My journey into understanding the market dynamics, the search volume, and the strategies for ranking websites ...
when to turn off google ads

Mar 13 2024

When to Turn Off Google Ads

The moment a client tells me, "We no longer need Google ads," marks a significant milestone in our digital marketing journey. This revelation can come at any time-eight months, twelve, or sometimes it never comes. There are those who find the ROI on Google Ads so compelling that the thought of pausing them seems counterintuitive. Setting Realistic Expectations with SEO ...
switching between google & facebook ads

Mar 13 2024

Switching Between Google & Facebook Ads

In my digital marketing voyage, especially within the nuanced realms of retirement planning and financial advisory, I've discovered the intricate dance between Google Ads and Facebook Ads. This journey, enriched by over 20,000 hours of hands-on experience, has not only been about mastering these platforms but also about understanding the delicate balance of budget allocation and strategic switching to maximise ...
400 to 1600 traffic increase in 3 months

Mar 13 2024

400 to 1600 Traffic Increase In 3 Months

In the quiet of early morning, with the world still shrouded in darkness, I find my sanctuary in what I've come to call my "SEO dungeon." It's here, amidst the solitude and silence, that I dive deep into the art and science of search engine optimization. Today, I'm excited to share a glimpse into a recent campaign that has become ...
backlinks do you need them

Mar 13 2024

Backlinks – Do You Need Them?

Hey there, it's Eugene here. Today, I'm diving deep into a topic that's been the backbone of SEO strategies for years-backlinks. Now, before you roll your eyes at the mention of what seems like an SEO buzzword, let me share with you why backlinks are not just jargon but the very essence of how websites communicate trust and authority on ...
the omnipresent effect

Mar 13 2024

The Omnipresent Effect

In my journey through the digital marketing landscape, I've dedicated over 20,000 hours to mastering the art of omnipresence. This concept, which I've come to call the omnipresent effect, is about more than just visibility; it's about strategically positioning ourselves where our audience is actively searching and engaging. From local campaigns for small businesses to expansive strategies for large enterprises, ...
traffic loss for financial advisor

Mar 13 2024

Traffic Loss For Financial Advisor

Spending more than 20,000 hours building and ranking websites, running SEO, and SEM campaigns has equipped me with a wealth of digital marketing knowledge. Yet, a recent challenge tested every ounce of my expertise. I discovered a significant traffic drop for a financial advisory website I've been nurturing. This wasn't just any site; it was a beacon for financial advice, ...
bought a new domain to rank in graffiti removal

Mar 13 2024

Bought A New Domain To Rank In The Graffiti Removal Space

There's something inherently thrilling about diving into a new domain space, especially when it involves exploring uncharted territories in the digital landscape. Today, I'm embarking on a journey into the graffiti removal niche, a keyword I've never targeted before, despite my extensive experience in the trade and pressure washing space. The Strategy Behind Choosing a Niche Choosing graffiti removal was ...
hard truth for sole traders, operators & startups

Mar 3 2024

Hard Truth for Sole Traders, Operators & Startups

Hi, I'm Eugene. With over 20,000 hours under my belt building, ranking websites, and running SEO and SEM campaigns, I've seen firsthand the challenges and the harsh realities startup businesses, sole traders, and one-man bands face in the digital marketing landscape of 2024. It's a world teeming with websites, marketing campaigns, and SEO efforts like never before. The expectation about ...
flower shop seo next steps to conquer new keyterms

Mar 3 2024

Flower Shop SEO Next Steps To Conquer New Keywords

Embarking on a journey to transition a local floristry business into the niche market of weddings and events has been both a challenging and exhilarating experience. With over 20,000 hours dedicated to building and ranking websites, running SEO and SEM campaigns, I've amassed a wealth of knowledge that I'm eager to share. This blog post is a deep dive into ...
flower shop seo results after 2 years

Mar 3 2024

Flower Shop SEO Results After 2 Years

Hey there, Eugene here, your go-to digital marketing and SEO strategist. Over my 20,000+ hours journey in digital marketing, I've seen the power of SEO firsthand. Today, I'm excited to share with you a particularly colourful story about a local florist shop that blossomed online, thanks to a well-cultivated SEO strategy. The Seedling Stage Our journey began in early 2022, ...
how to track seo success and movements

Mar 3 2024

How to Track SEO Success And Movements

As a digital marketing expert who's clocked over 20,000 hours building, ranking websites, and running SEO and SEM campaigns, I've come to understand deeply what works and what often gets overlooked. Today, I want to share a comprehensive guide on the essential steps and metrics crucial for any business's online success, blending insights from my experience with key points from ...
don’t get hacked & how to reduce risks

Mar 3 2024

Don’t Get Hacked & How to Reduce Risks

In the realm of digital marketing and website management, the adage "It's not a matter of if you will get hacked, but when" has never been more pertinent. My journey, spanning countless hours building, ranking websites, and navigating the complexities of SEO and SEM, has taught me valuable lessons about cybersecurity, the importance of robust systems, and the inevitability of ...
what is seo and what do i do

Feb 22 2024

What Is SEO and What Do I Actually Do

Hello there, I'm Eugene. With over 20,000 hours dedicated to mastering SEO, running campaigns, and building and ranking websites, I've delved deep into the art and science of making Google favour my sites over the competition. Today, I want to share my journey and insights into SEO, blending my experiences with key points from authoritative sources on the topic. What ...
facebook ads for boxing gym

Feb 22 2024

Facebook Ads for Boxing Gym

As a digital marketing expert specialising in SEO, Google Ads, and Facebook Ad campaigns, I've spent over 20,000 hours crafting strategies that not only enhance online visibility but also drive meaningful engagement and conversions. My journey with my boxing gym has been a testament to the power of targeted Facebook ads, blending innovative tactics with deep market insights to captivate ...
local seo for boxing gym

Feb 22 2024

Local SEO & Google Maps for Boxing Gym

As someone deeply entrenched in the world of digital marketing, with over 20,000 hours dedicated to mastering SEO, Google Ads, and the art of ranking websites, I've encountered my fair share of challenges and triumphs. Today, I want to share a particularly rewarding experience: elevating a boxing gym in Bayside, Melbourne, through the strategic use of local SEO. Understanding Local ...
google ads adjustments for music lessons

Feb 22 2024

Google Ads Adjustments for Music Lessons

Creating a successful digital marketing strategy, especially in the realms of SEO, Google Ads, and Facebook Ad campaigns, is an art and science that I've honed over countless hours. Today, I want to share a deep dive into my process, particularly focusing on a Google Ads campaign for a music school, blending in key insights from authoritative sources on similar ...
low budget startup

Feb 22 2024

Low Budget Startup

Starting a business with minimal resources isn't just a challenge; it's an art. If I had to kickstart a venture today with an extremely tight budget, aiming for that crucial proof of concept and initial brand awareness, here's exactly how I'd approach it. The Groundwork: Establishing Your Digital Presence After securing a business name and ensuring the domain is available, ...
success stories for accountants

Feb 22 2024

Success Stories for Accountants

As a digital marketing expert with over 20,000 hours under my belt, I've navigated the complex world of SEO, Google Ads, and Facebook Ad campaigns, building and ranking numerous websites from scratch. Today, I want to share my journey and the SEO insights that have been pivotal in shaping my approach to digital marketing. Starting From Scratch: A Client's Success ...
why seo takes so long & never ends

Feb 22 2024

Why SEO Takes So Long and Never Ends

Hi there, I'm Eugene. With over 20,000 hours spent building and ranking websites, and running SEO and SEM campaigns, I've navigated the intricate world of digital marketing with a focus on SEO, Google Ads, and Facebook Ad campaigns. Today, I want to share my insights on a question that often comes up: "Why does SEO take so long, and why ...
why seo has a bad wrap

Feb 22 2024

Why SEO Has a Bad Wrap

Hi there, I'm Eugene. With a passion deeply rooted in digital marketing and a track record of over 20,000 hours spent on building, ranking websites, and mastering SEO and SEM campaigns, I've encountered a myriad of SEO landscapes. Today, I'm sharing a personal narrative that sheds light on prevalent SEO missteps and, more importantly, how to pivot these challenges into ...
questions to as an seo agency

Feb 21 2024

Questions to Ask When Hiring an SEO Agency

Hey there, I'm Eugene. With over 20,000 hours dedicated to building and ranking websites, and running SEO and SEM campaigns, I've learned a thing or two about what it takes to succeed in the digital marketing arena. Today, I want to share some personal insights and lessons learned on the journey to finding the right SEO agency. Understanding the SEO ...
web competition gone wrong tumbnail

Feb 21 2024

Website Competition Gone Wrong

In my extensive journey as a digital marketing expert, I've navigated through countless challenges, but the story I'm about to share stands out as a stark reminder of the digital pitfalls businesses can face. It's a narrative that not only highlights the consequences of oversight but also the path to redemption through strategic insight and resilience. I recently encountered a ...
things to know before building a website

Feb 21 2024

Things To Know Before Building A Website

In my journey as a digital marketing expert, I've encountered numerous scenarios that tested my expertise and ethical considerations, especially in the realm of SEO and website development. Today, I want to share a story that highlights the complexities of building a website that not only looks good but also performs well in search engines-a challenge that many overlook until ...
tell google what you want to rank for

Feb 20 2024

Tell Google What You Want To Rank For

In my extensive journey through the digital marketing landscape, I've dedicated over 20,000 hours to mastering the art of SEO, Google Ads, and crafting compelling Facebook Ad campaigns. My experience has not only been about building and ranking websites but also about understanding the nuances that drive a page to the top of Google's search results. Today, I want to ...
fencing contractor seo first lead

Feb 20 2024

Fencing Contractor SEO First Lead

The moment a rank and rent website I've built for myself lands its first lead is always exhilarating. Recently, one of my projects in the fencing space-a niche I ventured into about a year ago-brought in its first inquiry. This isn't just a win; it's a validation of the countless hours and the strategic approach I've dedicated to mastering the ...
finance broker seo & google ads

Feb 20 2024

Finance Broker SEO & Google Ads

Hello, I'm Eugene, a digital marketing expert with extensive experience in building and ranking websites and running SEO and SEM campaigns for various industries, including the highly competitive finance brokerage sector. In today's digital age, standing out as a mortgage broker can be challenging, especially when competing against the big banks with substantial marketing budgets. However, with the right strategies ...
freight & logistics seo campaign kick off

Feb 20 2024

Freight & Logistics SEO Campaign Kickstart

Hello, I'm Eugene, a digital marketing expert specialising in SEO, Google Ads, and Facebook Ad campaigns. With over 20,000 hours dedicated to building and ranking websites and running successful SEM campaigns, I've embarked on a new journey in the freight management and logistics sector. This niche, rich with keywords like freight logistics, transport logistics, and freight brokers, presents a unique ...
seo & google ads costs & timeframes

Feb 20 2024

SEO & Google Ads Costs & Timeframes

Hello, I'm Eugene, a seasoned digital marketing expert with over 20,000 hours of experience in building, ranking websites, and running successful SEO and SEM campaigns. Today, I want to share some insights into two critical questions many businesses grapple with: How much does SEO and Google Ads cost, and how long does it take to see results? SEO Costs: A ...
how much does seo cost

Feb 20 2024

How Much Does SEO Cost?

As someone who has spent over 20,000 hours building and ranking websites, running SEO and SEM campaigns, I've seen firsthand the complexities and challenges of determining the true cost of SEO. It's a question I get asked often: "How much does SEO cost?" And my answer is always the same: "It depends." SEO pricing is a topic shrouded in mystery ...
what nobody tells you about building a website

Feb 20 2024

What Nobody Tells You About Building A Website

Hello, I'm Eugene, a digital marketing expert with over 20,000 hours dedicated to building and ranking websites, running SEO and SEM campaigns. Today, I want to share some unspoken truths about building and optimising websites, blending my experiences with key insights from high-authority articles on the topic. Choosing the Right Domain Name The journey begins with selecting the right domain ...
google & facebook dont want you to know this

Feb 20 2024

Google & Facebook Don’t Want You To Know This

Hello, fellow marketers and curious minds, it's Eugene here. With over 20,000 hours dedicated to mastering digital marketing, I've navigated the complex world of SEO, Google Ads, and Facebook campaigns more times than I can count. Today, I want to share some critical insights that might just change how you view Google Ads and, by extension, digital advertising platforms at ...
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