Tales From The Trenches
Digital Marketing That Helps Businesses Succeed
Chieftain marketing officer Hugenus shares casual rants & insights on SEO, PPC, and digital marketing stories from the field.
- All
- eCommerce
- Facebook Ads
- Google Ads
- Google Maps
- Google Maps
- Landing Page
- Local SEO
- Rank & Rent
- SEO
- Social Videos
- Video Creation
SEO Blog To Video Script Workflow
SEO, Social Videos
|As a digital marketing expert with years of experience, I've built numerous workflows that streamline the content creation process, especially for clients in highly competitive industries like mortgage broking. This ...
Read More Cosmetic eCom Facebook Ads
eCommerce, Google Ads
|Every month, I test new offers, fresh creatives, and different strategies to keep my ad campaigns performing at their best. This time, I'm taking things further by integrating WooCommerce into ...
Read More Setting Up Mortgage Broker Campaign
Google Ads, SEO
|With over 20,000 hours invested in ranking websites, running SEO and SEM campaigns, and building scalable lead generation systems, I've developed a deep understanding of what it takes to dominate ...
Read More 590% Traffic Increase in 16 Months
SEO
|SEO is a long game, and the challenge is even greater when working in competitive industries like freight and logistics. Over the past 16 months, I've optimised two national websites-one ...
Read More Running Google Ads in February
Google Ads
|As a digital marketing expert with years of experience running multiple agencies, I've seen the same pattern every year around this time, and I always tell my clients: don't panic. ...
Read More Opportunities For Video Production
Video Creation
|As videographers, the core of our work is capturing compelling footage and telling engaging stories. But here's something I've been reflecting on lately-videographers have a huge opportunity to offer more ...
Read More WordPress SEO Warnings
SEO
|As someone who's spent thousands of hours working on SEO and building websites, I've learned what works and what doesn't. One of the biggest challenges I face is working with ...
Read More Must Have Items For Google Ads To Reduce Lead Cost
Google Ads, Landing Page
|As a business owner in the home improvement industry-whether I'm running campaigns for kitchen renovations, bathroom makeovers, or custom pergolas-I know that standing out on Google Ads is no small ...
Read More 800 Leads 12 Months Local Trades
Local SEO, SEO
|I've been knee-deep in a long-term SEO campaign for a little over a year now, and let me tell you, it's been a wild ride. When I first started, I ...
Read More Brand Search Ranking Correlation
SEO
|As a digital marketing expert who has spent over 20,000 hours building and ranking websites, I've realised that brand search is an incredibly powerful ranking factor-perhaps more than many people ...
Read More How I get Google to Trust Me With E-E-A-T Interview Videos
SEO
|As a digital marketing expert, I've always focused on building trust, authority, and expertise for my clients. Over the years, one of the most effective methods I've developed is using ...
Read More 2025 SEO Movement
SEO
|As we step into 2025, I've been reflecting on the shifts in SEO and how they've impacted how I rank websites. Over the years, I've spent countless hours building and ...
Read More 2025 SEO Side Hustle Advice
SEO
|Over the last 15 years, I've spent countless hours building and ranking websites, running SEO campaigns, and learning what works and doesn't. If you're considering SEO as a side hustle, ...
Read More Cosmetic Clinic Campaign Progress
Facebook Ads, Google Ads, Local SEO
|Regarding digital marketing, I've always found local businesses the most rewarding to work with. There's a unique satisfaction in helping a small business, like a cosmetic clinic, carve out its ...
Read More Start-Up Mortgage Broking In Melbourne
Google Ads, Local SEO
|Starting a mortgage broking business in Chadstone, Melbourne, is an exciting challenge, especially in such a competitive market. Drawing from years of experience in SEO, Google Ads, and digital marketing, ...
Read More Plastering Local Lead Targeting
Google Ads, Local SEO
|Recently, I had a call with a plasterer running a relatively new website. It's in the early stages of SEO, what I'd call a "baby" site-about two or three years ...
Read More My 2025 SEO Direction
SEO
|SEO has always been a passion of mine, and if there's one thing I've learned over the years, it's that change is the only constant. Every year brings new challenges ...
Read More Regrets On 2024
Rank & Rent, SEO
|As 2025 begins, I reflect on something I wish I had done more of last year: creating content to share what I've learned over the years. My goal has always ...
Read More Google Maps SEO Ranking Hack
Google Maps, Local SEO
|As a digital marketing professional with over 20,000 hours of experience building and ranking websites, I always seek ways to give my clients an edge. Recently, I employed a strategy ...
Read More Multi Location SEO Setup
Google Maps, Local SEO, SEO
|Over the years, I've helped countless local businesses grow from a single location into multi-location operations. This transformation can be incredibly rewarding but also brings unique challenges, particularly regarding SEO ...
Read More SEO Blog To Video Script Workflow
SEO, Social Videos
As a digital marketing expert with years of experience, I've built numerous workflows that streamline the content creation process, especially for clients in highly competitive industries like mortgage broking. This morning's session with a mortgage broker client highlighted the importance of laying a solid SEO foundation with carefully crafted blogs. But today, I'm exploring how I've evolved my content strategy ...
Cosmetic eCom Facebook Ads
eCommerce, Google Ads
Every month, I test new offers, fresh creatives, and different strategies to keep my ad campaigns performing at their best. This time, I'm taking things further by integrating WooCommerce into the strategy, allowing us to showcase service packages with special offers. Running Facebook ads for cosmetic clinics is different from other industries. It's not about fulfilling an immediate search intent ...
Setting Up Mortgage Broker Campaign
Google Ads, SEO
With over 20,000 hours invested in ranking websites, running SEO and SEM campaigns, and building scalable lead generation systems, I've developed a deep understanding of what it takes to dominate local search results. This time, I'm launching a comprehensive mortgage broker marketing campaign for a well-established financial advisory firm that has added a mortgage broking arm to its business. I ...
590% Traffic Increase in 16 Months
SEO
SEO is a long game, and the challenge is even greater when working in competitive industries like freight and logistics. Over the past 16 months, I've optimised two national websites-one for a logistics service provider and the other for a SaaS product in the same industry. While these businesses differ significantly, the SEO fundamentals remain the same: strong technical foundations, ...
Running Google Ads in February
Google Ads
As a digital marketing expert with years of experience running multiple agencies, I've seen the same pattern every year around this time, and I always tell my clients: don't panic. February can bring unexpected fluctuations to your Google Ads campaigns, especially if you've been running ads consistently since the holiday season. Let me explain what happens and why you shouldn't ...
Opportunities For Video Production
Video Creation
As videographers, the core of our work is capturing compelling footage and telling engaging stories. But here's something I've been reflecting on lately-videographers have a huge opportunity to offer more than just video production services. Many of us are already providing retainer services to our clients, whether it's filming for commercials, events, or promotional content. But what if we could ...
WordPress SEO Warnings
SEO
As someone who's spent thousands of hours working on SEO and building websites, I've learned what works and what doesn't. One of the biggest challenges I face is working with websites that weren't built with SEO in mind initially. I rarely take on SEO projects for sites I didn't build from the ground up, and here's why. When I first ...
Must Have Items For Google Ads To Reduce Lead Cost
Google Ads, Landing Page
As a business owner in the home improvement industry-whether I'm running campaigns for kitchen renovations, bathroom makeovers, or custom pergolas-I know that standing out on Google Ads is no small feat. In fact, without the right approach, you'll spend a fortune to scrape by, getting only the drips and drabs of the leftovers from the Google Ads pool. Through years ...
800 Leads 12 Months Local Trades
Local SEO, SEO
I've been knee-deep in a long-term SEO campaign for a little over a year now, and let me tell you, it's been a wild ride. When I first started, I inherited two websites from a business in the trade space that had split its services into two-one for installation and one for DIY. The goal was clear: make each website ...
Brand Search Ranking Correlation
SEO
As a digital marketing expert who has spent over 20,000 hours building and ranking websites, I've realised that brand search is an incredibly powerful ranking factor-perhaps more than many people give it credit for. Whether you're working to rank on Google, showing up in AI overviews, or getting your brand recognised in systems like ChatGPT, brand search signals to search ...