Fractional CMO Eugene
Chief marketing officer Hugenus shares tales from the trenches, building & ranking websites, SEO, PPC & digital marketing campaigns that help businesses succeed.
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- Ad Creation
- Advice
- Facebook Ads
- Googl;e Maps
- Google Ads
- Google Maps
- Landing Page
- Lead Generation
- Local SEO
- Rank & Rent
- SEO
- SEO Audit
- Uncategorized
- Website Design & Development
Cosmetic Clinic Campaign Progress
| Facebook Ads, Google Ads, Local SEO
Regarding digital marketing, I've always found local businesses the most rewarding to work with. There's a unique satisfaction in helping a small business, like a cosmetic clinic, carve out its ...
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Start-Up Mortgage Broking In Melbourne
| Google Ads, Local SEO
Starting a mortgage broking business in Chadstone, Melbourne, is an exciting challenge, especially in such a competitive market. Drawing from years of experience in SEO, Google Ads, and digital marketing, ...
Read More 
Plastering Local Lead Targeting
| Google Ads, Local SEO
Recently, I had a call with a plasterer running a relatively new website. It's in the early stages of SEO, what I'd call a "baby" site-about two or three years ...
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My 2025 SEO Direction
| SEO
SEO has always been a passion of mine, and if there's one thing I've learned over the years, it's that change is the only constant. Every year brings new challenges ...
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Regrets On 2024
| Rank & Rent, SEO
As 2025 begins, I reflect on something I wish I had done more of last year: creating content to share what I've learned over the years. My goal has always ...
Read More 
Google Maps SEO Ranking Hack
| Google Maps, Local SEO
As a digital marketing professional with over 20,000 hours of experience building and ranking websites, I always seek ways to give my clients an edge. Recently, I employed a strategy ...
Read More 
Multi Location SEO Setup
| Googl;e Maps, Local SEO, SEO
Over the years, I've helped countless local businesses grow from a single location into multi-location operations. This transformation can be incredibly rewarding but also brings unique challenges, particularly regarding SEO ...
Read More 
Wrapping Up 2024
| SEO
As 2024 comes to a close, I can't help but reflect on what an incredible year it's been-a rollercoaster of challenges, learning, and growth. I feel immense gratitude toward my ...
Read More 
CMO Trenches 03
| Uncategorized
After almost five hours of deep, focused work today, it was time to reflect on the processes and strategies that have become second nature to me over the years. Digital ...
Read More 
Foundational Interview & Client Relationship
| SEO, Website Design & Development
Over the years, I've realised that successful digital marketing isn't just about running campaigns and optimising websites-it's about building deep, meaningful relationships with my clients. As a digital marketing expert ...
Read More 
CMO Trenches 02
| Google Ads, SEO
Hey, Eugene here. I'm coming to you from the front lines of digital marketing. As the CMO overseeing multiple agencies, I'm juggling many tasks-from SEO and Google Ads campaigns to ...
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Affiliate SEO Takes A Hit
| Lead Generation, SEO
Over the past few weeks, the SEO world has been shaken by monumental shifts. Major affiliate giants, including some surprising names like Forbes Advisor and CNN, have been hit hard ...
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Campaign Stages
| Facebook Ads, Google Ads, SEO
When running digital marketing campaigns, I've learned that every business is at a different stage, which means every approach must be tailored to their specific needs. Whether it's a startup ...
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Home Renovation Builder Update
| Local SEO, SEO
As a digital marketing expert, I'm constantly optimising campaigns for businesses of all kinds. However, the journey I've been on with a recent home renovation campaign has been more rewarding. ...
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Ad Creation For Childcare
| Ad Creation, Facebook Ads
As a digital marketing expert, I've spent years refining my process for setting up successful ad campaigns, especially for businesses in niche markets like early learning centres. Today, I want ...
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2nd Location Campaign
| Google Ads, Local SEO
It's an exciting moment when you're running a successful business and ready to expand to a second location. I've recently gone through this exact scenario with a fitness business I've ...
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Sports Physio Landing Page Feedback
| Landing Page
When running a successful digital marketing campaign, landing pages are pivotal in conversion rates. As someone with years of experience in SEO, Google Ads, and Facebook Ads, I've seen firsthand ...
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Physio SEO Analysis
| Google Ads, SEO, SEO Audit
When running a successful physio clinic, standing out online is more important than ever. In today's digital world, potential clients search for services like physiotherapy at all hours of the ...
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If I Had To Start Over
| Advice, SEO
If I had to start over in digital marketing, there's very little I'd change because every step, mistake, and challenge has shaped who I am today. That said, there's one ...
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Google Ads During Site Rebuild
| Google Ads, Landing Page
Over the years, I've worked with countless businesses misled by previous SEO agencies and locked into contracts where little to no meaningful work was done. This is a frustrating reality ...
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Cosmetic Clinic Campaign Progress
Facebook Ads, Google Ads, Local SEO
Regarding digital marketing, I've always found local businesses the most rewarding to work with. There's a unique satisfaction in helping a small business, like a cosmetic clinic, carve out its presence in the digital world. Recently, I embarked on a campaign for a local cosmetic clinic, and while it's still in its early stages, the results are starting to shape ...
Start-Up Mortgage Broking In Melbourne
Google Ads, Local SEO
Starting a mortgage broking business in Chadstone, Melbourne, is an exciting challenge, especially in such a competitive market. Drawing from years of experience in SEO, Google Ads, and digital marketing, I've worked with countless businesses to help them grow, and I know what it takes to make a new business thrive. If I were starting a mortgage broking business from ...
Plastering Local Lead Targeting
Google Ads, Local SEO
Recently, I had a call with a plasterer running a relatively new website. It's in the early stages of SEO, what I'd call a "baby" site-about two or three years into the campaign and already generating 2,000 leads. Not bad for a sole trader. However, the plasterer faced a challenge: many leads came from far-flung suburbs instead of the wealthy ...
My 2025 SEO Direction
SEO
SEO has always been a passion of mine, and if there's one thing I've learned over the years, it's that change is the only constant. Every year brings new challenges and opportunities, and 2025 is no different. My current approach focuses on strategies that align with Google's expectations and provide users with genuine value. Let me walk you through the ...
Regrets On 2024
Rank & Rent, SEO
As 2025 begins, I reflect on something I wish I had done more of last year: creating content to share what I've learned over the years. My goal has always been to help others-especially fellow parents-spend more quality time with their families while building a sustainable income stream. For me, this has meant leveraging the power of websites, SEO, and ...
Google Maps SEO Ranking Hack
Google Maps, Local SEO
As a digital marketing professional with over 20,000 hours of experience building and ranking websites, I always seek ways to give my clients an edge. Recently, I employed a strategy that allowed me to fast-track an SEO campaign for a local business, saving nearly a year of effort and tens of thousands of dollars. It was a game-changer, and I ...
Multi Location SEO Setup
Googl;e Maps, Local SEO, SEO
Over the years, I've helped countless local businesses grow from a single location into multi-location operations. This transformation can be incredibly rewarding but also brings unique challenges, particularly regarding SEO and digital marketing. I want to share my approach to managing these transitions, blending strategies that have worked for me and best practices I've refined from experience. Starting with a ...
Wrapping Up 2024
SEO
As 2024 comes to a close, I can't help but reflect on what an incredible year it's been-a rollercoaster of challenges, learning, and growth. I feel immense gratitude toward my team members across the globe, from Ukraine to the Philippines and Romania. Their dedication and resilience continue to inspire me even in the most trying circumstances. I'm equally thankful to ...
CMO Trenches 03
Uncategorized
After almost five hours of deep, focused work today, it was time to reflect on the processes and strategies that have become second nature to me over the years. Digital marketing is a blend of art, science, and many systems. From managing CRMs to launching ad campaigns, rebuilding websites, and nurturing client relationships, no two days are the same-but every ...
Foundational Interview & Client Relationship
SEO, Website Design & Development
Over the years, I've realised that successful digital marketing isn't just about running campaigns and optimising websites-it's about building deep, meaningful relationships with my clients. As a digital marketing expert with over 20,000 hours of experience, I can confidently say that a key to my success lies in how I approach each client. I don't just treat them as business ...