Tales From The Trenches

Digital Marketing That Helps Businesses Succeed

Chieftain marketing officer Hugenus shares casual rants & insights on SEO, PPC, and digital marketing stories from the field.

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  • eCommerce
  • Facebook Ads
  • Google Ads
  • Google Maps
  • Google Maps
  • Landing Page
  • Local SEO
  • Rank & Rent
  • SEO
  • Social Videos
  • Video Creation
vertical thumbnail seo blog to video script workflow

Feb 12 2025

SEO Blog To Video Script Workflow

As a digital marketing expert with years of experience, I've built numerous workflows that streamline the content creation process, especially for clients in highly competitive industries like mortgage broking. This ...
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vertical thumbnail cosmetic ecom facebook ads

Feb 10 2025

Cosmetic eCom Facebook Ads

Every month, I test new offers, fresh creatives, and different strategies to keep my ad campaigns performing at their best. This time, I'm taking things further by integrating WooCommerce into ...
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vertical thumbnail setting up mortgage broker campaign

Feb 10 2025

Setting Up Mortgage Broker Campaign

With over 20,000 hours invested in ranking websites, running SEO and SEM campaigns, and building scalable lead generation systems, I've developed a deep understanding of what it takes to dominate ...
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vertical thumbnail 590% traffic increase in 16 months

Feb 6 2025

590% Traffic Increase in 16 Months

SEO is a long game, and the challenge is even greater when working in competitive industries like freight and logistics. Over the past 16 months, I've optimised two national websites-one ...
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vertical thumbnail running google ads in february

Feb 3 2025

Running Google Ads in February

As a digital marketing expert with years of experience running multiple agencies, I've seen the same pattern every year around this time, and I always tell my clients: don't panic. ...
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vertical thumbnail opportunities for video production

Feb 3 2025

Opportunities For Video Production

As videographers, the core of our work is capturing compelling footage and telling engaging stories. But here's something I've been reflecting on lately-videographers have a huge opportunity to offer more ...
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vertical thumbnail wordpress seo warnings

Jan 31 2025

WordPress SEO Warnings

As someone who's spent thousands of hours working on SEO and building websites, I've learned what works and what doesn't. One of the biggest challenges I face is working with ...
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vertical thumbnail must have items for google ads to reduce lead cost

Jan 31 2025

Must Have Items For Google Ads To Reduce Lead Cost

As a business owner in the home improvement industry-whether I'm running campaigns for kitchen renovations, bathroom makeovers, or custom pergolas-I know that standing out on Google Ads is no small ...
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vertical thumbnail 800 leads 12 months local trades

Jan 30 2025

800 Leads 12 Months Local Trades

I've been knee-deep in a long-term SEO campaign for a little over a year now, and let me tell you, it's been a wild ride. When I first started, I ...
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vertical thumbnail brand search ranking correlation

Jan 28 2025

Brand Search Ranking Correlation

As a digital marketing expert who has spent over 20,000 hours building and ranking websites, I've realised that brand search is an incredibly powerful ranking factor-perhaps more than many people ...
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vertical thumbnail how i get google to trust me with e e a t interview videos

Jan 28 2025

How I get Google to Trust Me With E-E-A-T Interview Videos

As a digital marketing expert, I've always focused on building trust, authority, and expertise for my clients. Over the years, one of the most effective methods I've developed is using ...
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vertical thumbnail 2025 seo movements

Jan 21 2025

2025 SEO Movement

As we step into 2025, I've been reflecting on the shifts in SEO and how they've impacted how I rank websites. Over the years, I've spent countless hours building and ...
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vertical thumbnail 2025 seo side hustle advice

Jan 21 2025

2025 SEO Side Hustle Advice

Over the last 15 years, I've spent countless hours building and ranking websites, running SEO campaigns, and learning what works and doesn't. If you're considering SEO as a side hustle, ...
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vertical thumbnail cosmetic clinic campaign progress

Jan 20 2025

Cosmetic Clinic Campaign Progress

Regarding digital marketing, I've always found local businesses the most rewarding to work with. There's a unique satisfaction in helping a small business, like a cosmetic clinic, carve out its ...
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vertical thumbnail start up mortgage broking in melbourne

Jan 20 2025

Start-Up Mortgage Broking In Melbourne

Starting a mortgage broking business in Chadstone, Melbourne, is an exciting challenge, especially in such a competitive market. Drawing from years of experience in SEO, Google Ads, and digital marketing, ...
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vertical thumbnail plastering local lead targeting

Jan 8 2025

Plastering Local Lead Targeting

Recently, I had a call with a plasterer running a relatively new website. It's in the early stages of SEO, what I'd call a "baby" site-about two or three years ...
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vertical thumbnail my 2025 seo direction

Jan 7 2025

My 2025 SEO Direction

SEO has always been a passion of mine, and if there's one thing I've learned over the years, it's that change is the only constant. Every year brings new challenges ...
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vertical thumbnail regrets on 2024

Jan 4 2025

Regrets On 2024

As 2025 begins, I reflect on something I wish I had done more of last year: creating content to share what I've learned over the years. My goal has always ...
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vertical thumbnail google maps seo ranking hack

Jan 3 2025

Google Maps SEO Ranking Hack

As a digital marketing professional with over 20,000 hours of experience building and ranking websites, I always seek ways to give my clients an edge. Recently, I employed a strategy ...
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vertical thumbnail multi location seo setup

Jan 3 2025

Multi Location SEO Setup

Over the years, I've helped countless local businesses grow from a single location into multi-location operations. This transformation can be incredibly rewarding but also brings unique challenges, particularly regarding SEO ...
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vertical thumbnail seo blog to video script workflow

Feb 12 2025

SEO Blog To Video Script Workflow

As a digital marketing expert with years of experience, I've built numerous workflows that streamline the content creation process, especially for clients in highly competitive industries like mortgage broking. This morning's session with a mortgage broker client highlighted the importance of laying a solid SEO foundation with carefully crafted blogs. But today, I'm exploring how I've evolved my content strategy ...
vertical thumbnail cosmetic ecom facebook ads

Feb 10 2025

Cosmetic eCom Facebook Ads

Every month, I test new offers, fresh creatives, and different strategies to keep my ad campaigns performing at their best. This time, I'm taking things further by integrating WooCommerce into the strategy, allowing us to showcase service packages with special offers. Running Facebook ads for cosmetic clinics is different from other industries. It's not about fulfilling an immediate search intent ...
vertical thumbnail setting up mortgage broker campaign

Feb 10 2025

Setting Up Mortgage Broker Campaign

With over 20,000 hours invested in ranking websites, running SEO and SEM campaigns, and building scalable lead generation systems, I've developed a deep understanding of what it takes to dominate local search results. This time, I'm launching a comprehensive mortgage broker marketing campaign for a well-established financial advisory firm that has added a mortgage broking arm to its business. I ...
vertical thumbnail 590% traffic increase in 16 months

Feb 6 2025

590% Traffic Increase in 16 Months

SEO is a long game, and the challenge is even greater when working in competitive industries like freight and logistics. Over the past 16 months, I've optimised two national websites-one for a logistics service provider and the other for a SaaS product in the same industry. While these businesses differ significantly, the SEO fundamentals remain the same: strong technical foundations, ...
vertical thumbnail running google ads in february

Feb 3 2025

Running Google Ads in February

As a digital marketing expert with years of experience running multiple agencies, I've seen the same pattern every year around this time, and I always tell my clients: don't panic. February can bring unexpected fluctuations to your Google Ads campaigns, especially if you've been running ads consistently since the holiday season. Let me explain what happens and why you shouldn't ...
vertical thumbnail opportunities for video production

Feb 3 2025

Opportunities For Video Production

As videographers, the core of our work is capturing compelling footage and telling engaging stories. But here's something I've been reflecting on lately-videographers have a huge opportunity to offer more than just video production services. Many of us are already providing retainer services to our clients, whether it's filming for commercials, events, or promotional content. But what if we could ...
vertical thumbnail wordpress seo warnings

Jan 31 2025

WordPress SEO Warnings

As someone who's spent thousands of hours working on SEO and building websites, I've learned what works and what doesn't. One of the biggest challenges I face is working with websites that weren't built with SEO in mind initially. I rarely take on SEO projects for sites I didn't build from the ground up, and here's why. When I first ...
vertical thumbnail must have items for google ads to reduce lead cost

Jan 31 2025

Must Have Items For Google Ads To Reduce Lead Cost

As a business owner in the home improvement industry-whether I'm running campaigns for kitchen renovations, bathroom makeovers, or custom pergolas-I know that standing out on Google Ads is no small feat. In fact, without the right approach, you'll spend a fortune to scrape by, getting only the drips and drabs of the leftovers from the Google Ads pool. Through years ...
vertical thumbnail 800 leads 12 months local trades

Jan 30 2025

800 Leads 12 Months Local Trades

I've been knee-deep in a long-term SEO campaign for a little over a year now, and let me tell you, it's been a wild ride. When I first started, I inherited two websites from a business in the trade space that had split its services into two-one for installation and one for DIY. The goal was clear: make each website ...
vertical thumbnail brand search ranking correlation

Jan 28 2025

Brand Search Ranking Correlation

As a digital marketing expert who has spent over 20,000 hours building and ranking websites, I've realised that brand search is an incredibly powerful ranking factor-perhaps more than many people give it credit for. Whether you're working to rank on Google, showing up in AI overviews, or getting your brand recognised in systems like ChatGPT, brand search signals to search ...
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