SEO stands for Search Engine Optimization. It is a set of practices designed to improve the appearance and positioning of web pages in organic search results. The goal of SEO is to increase the quantity and quality of traffic to a website through organic search engine results. SEO involves making specific changes to the website design and content that make the site more attractive to a search engine. The hope is that the search engine will display the website as a top result on the search engine results page (SERP).
What an incredible month it has been! I’m thrilled to share the success of a recent tree removal campaign I’ve been working on. With 2,271 leads generated through a combination of Google Ads and SEO, this campaign is a prime example of how strategic planning and precise execution can yield outstanding results. Overcoming Initial Challenges […]
2271 Tree Removal Leads! Read More »
In my extensive experience of over 20,000 hours dedicated to building and ranking websites and managing SEO and SEM campaigns, I’ve faced numerous challenges that have honed my strategies and deepened my understanding of digital marketing. Recently, I had the opportunity to apply this expertise to a music school’s campaign, which presented unique challenges but
1301 Music Lessons Leads! Read More »
As someone who has spent over 20,000 hours building and ranking websites, I’ve seen the good, the bad, and the downright ugly when hiring SEO agencies. Unfortunately, the digital marketing world is filled with agencies and individuals who are in it for the wrong reasons, treating SEO as a get-rich-quick scheme rather than a profession
Before You Hire An SEO Read More »
In my 15 years of working in digital marketing, I’ve seen countless shifts in how Google ranks content and determines trust. What worked a decade ago has evolved significantly, especially with the influx of content and the rise of AI. I’ve always prided myself on staying ahead of these changes, ensuring that the content I
Authors & Trust Signals Read More »
Over the years, I’ve spent countless hours analyzing websites, running SEO and SEM campaigns, and helping clients optimize their online presence. Recently, I had the opportunity to dive deep into SEO strategy for a client specializing in UX design and website accessibility. Their niche is particularly interesting as they cater to nonprofits and government organizations,
UX Web Design SEO Strategy Read More »
Hey there! I’m Eugene, and I’ve spent over 20,000 hours building and ranking websites and running SEO and SEM campaigns. Today, I want to share the exciting journey we’ve been on with two websites in freight management, logistics, freight brokerage, and software for the past year. This journey has been remarkable, filled with challenges, learning,
Freight & Logistics SEO Progress Read More »
This morning, I embarked on setting up a new campaign for a building inspector. This campaign has been in preparation for quite some time. I acquired a few domains in the building inspection space about a year ago, anticipating this very moment. If you’ve watched any of my previous videos, you know I build numerous
Building Inspector Read More »
Happy Friday! As we approach the $12,000 limit on our ad budget earlier than expected, it’s time to review how our investment has performed and plan the best way forward. Given the highly competitive nature of the financial advisory and planning space, our initial budget has been a solid starting point, even though it’s quite
Financial Advisor Results & Ads Budget Review Read More »
As a digital marketing expert specializing in SEO and SEM, I’ve dedicated countless hours to analyzing and enhancing websites’ performance. Recently, I took a deep dive into an IT recruitment website to uncover its SEO strategy’s strengths and weaknesses. Here’s a detailed breakdown of my findings and my strategic plan to boost its search engine
Recruitment Agency SEO Bad News Read More »
As a digital marketing expert with over 20,000 hours of experience building and ranking websites, I understand the significance of an “About Us” page. This year, more than ever, I’ve been emphasizing the creation of a compelling “About Us” page, especially for startup businesses. The Importance of an “About Us” Page An “About Us” page
How To Create The Best About Us Page For SEO Read More »