SEO stands for Search Engine Optimization. It is a set of practices designed to improve the appearance and positioning of web pages in organic search results. The goal of SEO is to increase the quantity and quality of traffic to a website through organic search engine results. SEO involves making specific changes to the website design and content that make the site more attractive to a search engine. The hope is that the search engine will display the website as a top result on the search engine results page (SERP).

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Security Systems Startup

Recently, I caught up with a startup in the security industry focusing on security systems, including cameras and commercial installations. With my extensive experience in this field, managing multiple successful websites and numerous client campaigns, I’ve learned what works and what doesn’t in digital marketing and lead generation. Over the past five years, I’ve spent […]

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How to Hire Jack-Of-All-Trades In-House Marketer

In my years of building and managing digital marketing teams, I’ve learned the importance of hiring a generalist, especially in a business that juggles multiple roles across SEO, Google Ads, and Facebook Ads campaigns. As a digital marketing expert with over 20,000 hours of experience, I want to share the importance of finding someone who

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Harsh Reality Of SEO

As someone deeply entrenched in digital marketing, I’ve realised that a successful SEO campaign isn’t solely about securing top rankings on Google. Visibility is crucial but leads, sales, revenue, and profit define success. After all, if the profit is there, it’s easier to justify continuing the SEO efforts. The Seduction of Visibility Certainly, appearing on Google for

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