SEO

SEO stands for Search Engine Optimization. It is a set of practices designed to improve the appearance and positioning of web pages in organic search results. The goal of SEO is to increase the quantity and quality of traffic to a website through organic search engine results. SEO involves making specific changes to the website design and content that make the site more attractive to a search engine. The hope is that the search engine will display the website as a top result on the search engine results page (SERP).

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SEO Blog To Video Script Workflow

As a digital marketing expert with years of experience, I’ve built numerous workflows that streamline the content creation process, especially for clients in highly competitive industries like mortgage broking. This morning’s session with a mortgage broker client highlighted the importance of laying a solid SEO foundation with carefully crafted blogs. But today, I’m exploring how […]

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Setting Up Mortgage Broker Campaign

With over 20,000 hours invested in ranking websites, running SEO and SEM campaigns, and building scalable lead generation systems, I’ve developed a deep understanding of what it takes to dominate local search results. This time, I’m launching a comprehensive mortgage broker marketing campaign for a well-established financial advisory firm that has added a mortgage broking

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WordPress SEO Warnings

As someone who’s spent thousands of hours working on SEO and building websites, I’ve learned what works and what doesn’t. One of the biggest challenges I face is working with websites that weren’t built with SEO in mind initially. I rarely take on SEO projects for sites I didn’t build from the ground up, and

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How I get Google to Trust Me With E-E-A-T Interview Videos

As a digital marketing expert, I’ve always focused on building trust, authority, and expertise for my clients. Over the years, one of the most effective methods I’ve developed is using E-E-A-T (Experience, Expertise, Authority, and Trust) interview videos. This approach boosts a brand’s online credibility and is a powerful tool for long-term digital marketing success.

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2025 SEO Movement

As we step into 2025, I’ve been reflecting on the shifts in SEO and how they’ve impacted how I rank websites. Over the years, I’ve spent countless hours building and optimizing sites, running campaigns, and adapting to changes. This year is no different—new algorithm updates, new challenges, and a mix of new opportunities. Let me

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My 2025 SEO Direction

SEO has always been a passion of mine, and if there’s one thing I’ve learned over the years, it’s that change is the only constant. Every year brings new challenges and opportunities, and 2025 is no different. My current approach focuses on strategies that align with Google’s expectations and provide users with genuine value. Let

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