SEO

SEO stands for Search Engine Optimization. It is a set of practices designed to improve the appearance and positioning of web pages in organic search results. The goal of SEO is to increase the quantity and quality of traffic to a website through organic search engine results. SEO involves making specific changes to the website design and content that make the site more attractive to a search engine. The hope is that the search engine will display the website as a top result on the search engine results page (SERP).

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How To Get Google To Trust Us

I want to share exactly how I go about earning Google’s trust. Because here’s the bottom line: when you have Google’s trust, they send you traffic, which translates to leads, sales, or whatever it is you’re looking to achieve. But every year, Google’s algorithms make it harder to rank — essentially making it tougher to […]

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Why 50 Blogs

In my 15-plus years of working in digital marketing, I’ve realised that one of the most effective ways to rank a site isn’t through a random collection of keywords or short posts but by building up a topic comprehensively and strategically. With each new site—whether for an accountant, a contractor, or a financial advisor—I focus

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Capturing Seminar Content

In my digital marketing work, especially with financial advisors, accountants, and other professionals, I’ve found that recording seminars and workshops offer a goldmine of content. Every time I record a seminar—whether on retirement planning or financial advice—I unlock content that fuels social media, builds SEO, enhances ad campaigns, and creates authentic material for prospective clients

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Cosmetic Clinic Local SEO

I’m launching an SEO campaign for a cosmetic clinic—a local business relying heavily on Google Maps and organic search visibility. This campaign has unique challenges, especially given the clinic’s recent rebrand, which was forced by regulatory changes. From shifting the clinic’s digital identity to updating every aspect of its online presence, ensuring this business stays

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Most Common SEO Request

One of my most frequent questions is, “Eugene, how do we rank our site for specific keywords?” Whether you’re a small business or a large enterprise, the process is the same, and it always starts with understanding the keywords you’re targeting. It might sound simple, but there’s a method to getting it right—and it’s a

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Stopped SEO 2 Years Ago

As someone with years of experience running SEO campaigns, I’ve seen the long-term impact of search engine optimization firsthand. One of the most interesting insights I’ve gained is how SEO delivers results even after you stop actively working on it. There’s a misconception that if you stop SEO, all progress will vanish. However, when SEO

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