As a digital marketer, I frequently encounter the question: “Should we run ads targeting competitor key terms?” This idea often arises when business owners are frustrated that their competitors are capturing their client base. It’s easy to get tempted by targeting competitor keywords, hoping to steal some of their traffic. However, after years of running […]
Stealing Competitor’s Brand Terms Read More »
As a digital marketing expert with years of experience in SEO and SEM campaigns, I’ve had the opportunity to help several local businesses, including music lessons companies, thrive online. Whether you’re running a startup or part of a more established business, the principles of effective marketing remain the same: optimise your local SEO, use paid
As someone who has spent over 20,000 hours in the digital marketing world, particularly focusing on SEO, Google Ads, and Facebook Ads, I’ve had the opportunity to work with a wide range of businesses. One of the most exciting projects I’ve worked on recently involved a private jet company looking to turn its aeroplane hangar
Airplane Hanger Events Leads Read More »
As a wedding venue owner with years of experience in digital marketing, I’ve learned the ins and outs of attracting high-quality leads and filling up my calendar with weddings. Over the years, I’ve invested significant amounts into Google Ads and Facebook Ads, alongside building an SEO strategy that drives consistent results. If you’re in the
Wedding Venue Leads Read More »
Recently, I had a meeting with a startup business that’s venturing into the bathroom renovation space. It’s a very typical situation that I often find myself in. The business owner had already been doing this for some time but relied mostly on word-of-mouth from builders, previous tradies, and a few connections. While this approach had
Bathroom Renovations Startup Advice Read More »
Over the years, I’ve worked with many business owners who are incredibly skilled at what they do but haven’t figured out how to grow their businesses beyond word-of-mouth referrals. It’s always the same scenario—people who have been doing well through referrals but aren’t sure how to expand their reach and generate consistent leads. And while
Not ready For SEO, Start-up Advice Read More »
When starting a new business or considering a rebrand, one of the first decisions you must make is choosing the right domain name. Having worked in the digital marketing space for over 20,000 hours, I’ve seen firsthand how much of a difference this decision can make in the long run, particularly regarding SEO. The domain
Choosing The Right Domain Read More »
As a digital marketing expert, I’ve had the privilege of helping numerous businesses boost their online presence and generate quality leads. Recently, I worked with a tattoo clinic owner struggling to convert leads into customers. The primary issue was their website—it wasn’t optimised to capture the right audience. In this post, I’ll walk you through
Tattoo Salon Gameplan Read More »
You’re in a unique position if you’re a pool builder in a smaller Australian city like Geelong, Newcastle, or Coffs Harbour. While the competition isn’t as fierce as it would be in major metropolitan areas like Sydney or Melbourne, that doesn’t mean you don’t face challenges. This type of market presents an incredible opportunity for
Pool Builder Leads Read More »
As a digital marketing expert who’s spent over 20,000 hours in SEO, Google Ads, Facebook Ads, and web development, I’ve had my fair share of experiences managing everything myself. I’ve built websites, written content, designed pages, optimized images, and run PPC campaigns—if it’s part of digital marketing, I’ve done it. However, over the years, I
Delegate Or Die SOP Read More »