When running digital marketing campaigns, I’ve learned that every business is at a different stage, which means every approach must be tailored to their specific needs. Whether it’s a startup looking to get its first lead or an established brand trying to break into new territories, the foundation of success always comes down to having […]
As a digital marketing expert, I’m constantly optimising campaigns for businesses of all kinds. However, the journey I’ve been on with a recent home renovation campaign has been more rewarding. A year ago, we started with an underperforming website and a clear goal: to dominate local search rankings for home renovations, including kitchen, bathroom, and
Home Renovation Builder Update Read More »
As a digital marketing expert, I’ve spent years refining my process for setting up successful ad campaigns, especially for businesses in niche markets like early learning centres. Today, I want to share my exact workflow for creating Facebook Ads, designing landing pages, and generating leads for an early learning centre. This campaign is for a
Ad Creation For Childcare Read More »
It’s an exciting moment when you’re running a successful business and ready to expand to a second location. I’ve recently gone through this exact scenario with a fitness business I’ve been helping over the past two years. We grew and perfected the digital marketing strategy from a fresh domain and brand, and now we’re preparing
2nd Location Campaign Read More »
When running a successful digital marketing campaign, landing pages are pivotal in conversion rates. As someone with years of experience in SEO, Google Ads, and Facebook Ads, I’ve seen firsthand how crucial it is to ensure that every landing page element perfectly aligns with the campaign’s goals. Recently, I worked on optimising a sports physio
Sports Physio Landing Page Feedback Read More »
When running a successful physio clinic, standing out online is more important than ever. In today’s digital world, potential clients search for services like physiotherapy at all hours of the day, often from their phones while multitasking. To ensure your clinic gets noticed, you need a strong SEO strategy that gets you found and converts
Physio SEO Analysis Read More »
If I had to start over in digital marketing, there’s very little I’d change because every step, mistake, and challenge has shaped who I am today. That said, there’s one thing I wish I had done differently: hiring a team sooner. Building a team and creating solid Standard Operating Procedures (SOPs) would have freed up
If I Had To Start Over Read More »
Over the years, I’ve worked with countless businesses misled by previous SEO agencies and locked into contracts where little to no meaningful work was done. This is a frustrating reality for many small and medium-sized businesses, and they often come to me feeling desperate, with no leads, inquiries, or idea where to turn next. These
Google Ads During Site Rebuild Read More »
Over the years, I’ve worked with many clients who hesitate to step in front of the camera or even allow their photos to be used online. Whether it’s builders, manufacturers, or service providers, the challenge is often the same—they deliver incredible work but are reluctant to showcase it. To overcome this, I’ve developed a streamlined
Faceless Content Creation Workflow Read More »
As a digital marketing expert, I wear many hats—chief marketing officer, strategist, content creator, web designer, and everything else. When I take over a campaign, it’s like stepping into the captain’s chair. I set up Google listings, designed websites, wrote copy, optimised landing pages, and ran ad campaigns. It’s a lot, but AI has become