Hello, I’m Eugene. Over my career, I’ve dedicated over 20,000 hours to mastering digital marketing, focusing on SEO, Google Ads, and managing effective Facebook Ad campaigns across various industries. Today, I’m here to share a vital tactic that has revolutionized my approach to digital marketing—capturing and utilizing seminars and webinars. The Game Changer: Capturing Live […]

Over 20,000 hours spent building and ranking websites and running SEO and SEM campaigns have given me extensive experience, and I’ve encountered the classic dilemma countless times: Should you build an in-house marketing team or outsource to an agency? Today, I’d like to share my insights on the costs, benefits, and drawbacks of each approach based

As someone who has built and managed numerous digital marketing teams, I’ve learned that the structure of your team can make or break your marketing efforts. Here’s my approach and some lessons learned along the way. Getting Started with the Basics When I consider setting up a new marketing team, my first step is always

Bringing our digital marketing efforts in-house has always been a debate about ifs, ifs, and buts. I’ve seen the full spectrum of outcomes in my 20,000+ hours of building and ranking websites, managing SEO, and running SEM campaigns. Here’s how I make it work. Why In-House? Control over your marketing strategy and intimate knowledge of

Hi, I’m Eugene, and I often find myself deep in the most stimulating conversations about potential business ideas in the most unlikely places—like my local gym’s sauna. Recently, these sauna sessions sparked the idea of a board game designed to build intimacy among players, primarily targeted at women. Here’s my journey and advice on transforming