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Utilising Seminar & Webinar Recordings As Ads

Hello, I’m Eugene. Over my career, I’ve dedicated over 20,000 hours to mastering digital marketing, focusing on SEO, Google Ads, and managing effective Facebook Ad campaigns across various industries. Today, I’m here to share a vital tactic that has revolutionized my approach to digital marketing—capturing and utilizing seminars and webinars. The Game Changer: Capturing Live […]

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Start-Up Sauna Advice For Product & Shopify

Hi, I’m Eugene, and I often find myself deep in the most stimulating conversations about potential business ideas in the most unlikely places—like my local gym’s sauna. Recently, these sauna sessions sparked the idea of a board game designed to build intimacy among players, primarily targeted at women. Here’s my journey and advice on transforming

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How to Hire Jack-Of-All-Trades In-House Marketer

In my years of building and managing digital marketing teams, I’ve learned the importance of hiring a generalist, especially in a business that juggles multiple roles across SEO, Google Ads, and Facebook Ads campaigns. As a digital marketing expert with over 20,000 hours of experience, I want to share the importance of finding someone who

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Harsh Reality Of SEO

As someone deeply entrenched in digital marketing, I’ve realised that a successful SEO campaign isn’t solely about securing top rankings on Google. Visibility is crucial but leads, sales, revenue, and profit define success. After all, if the profit is there, it’s easier to justify continuing the SEO efforts. The Seduction of Visibility Certainly, appearing on Google for

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Facebook Ads & Side Hustle Ideas

Hey there. I’m Eugene. Today, let’s dive deep into how I’ve leveraged Facebook ads to carve out a niche in the bustling world of Melbourne real estate investment. Over the years, our strategies have evolved significantly, driving down our cost per lead while simplifying client processes. Weathering the Storm of Digital Marketing Just yesterday, it

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