Hello, I’m Eugene. Over my career, I’ve dedicated over 20,000 hours to mastering digital marketing, focusing on SEO, Google Ads, and managing effective Facebook Ad campaigns across various industries. Today, I’m here to share a vital tactic that has revolutionized my approach to digital marketing—capturing and utilizing seminars and webinars. The Game Changer: Capturing Live […]
Utilising Seminar & Webinar Recordings As Ads Read More »
Over 20,000 hours spent building and ranking websites and running SEO and SEM campaigns have given me extensive experience, and I’ve encountered the classic dilemma countless times: Should you build an in-house marketing team or outsource to an agency? Today, I’d like to share my insights on the costs, benefits, and drawbacks of each approach based
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As someone who has built and managed numerous digital marketing teams, I’ve learned that the structure of your team can make or break your marketing efforts. Here’s my approach and some lessons learned along the way. Getting Started with the Basics When I consider setting up a new marketing team, my first step is always
Breakdown of In-House Marketing Team Read More »
Bringing our digital marketing efforts in-house has always been a debate about ifs, ifs, and buts. I’ve seen the full spectrum of outcomes in my 20,000+ hours of building and ranking websites, managing SEO, and running SEM campaigns. Here’s how I make it work. Why In-House? Control over your marketing strategy and intimate knowledge of
In-House Digital Marketing Advice Read More »
Hi, I’m Eugene, and I often find myself deep in the most stimulating conversations about potential business ideas in the most unlikely places—like my local gym’s sauna. Recently, these sauna sessions sparked the idea of a board game designed to build intimacy among players, primarily targeted at women. Here’s my journey and advice on transforming
Start-Up Sauna Advice For Product & Shopify Read More »
Hey there. I’m Eugene. Today, let’s dive deep into how I’ve leveraged Facebook ads to carve out a niche in the bustling world of Melbourne real estate investment. Over the years, our strategies have evolved significantly, driving down our cost per lead while simplifying client processes. Weathering the Storm of Digital Marketing Just yesterday, it
Facebook Ads & Side Hustle Ideas Read More »
When I think about what catapulted my digital marketing success, the strategy of becoming a ‘big fish in a small pond’ stands out vividly. Focusing intensely on niche markets from geographical and keyword perspectives, this approach has been a cornerstone of my journey. The Power of Niche Dominance In my early career days, I learned
Big Fish, Small Pond Read More »
Hello there, I’m Eugene, a digital marketing enthusiast with a knack for SEO, Google Ads, and Facebook Ad campaigns. Over my career, I’ve devoted more than 20,000 hours to building and ranking websites, and today, I want to share with you the essence of what makes an SEO campaign not just good but great. Building
Why I Build My Websites Read More »
Embarking on a journey into digital marketing, especially for a styling startup, feels akin to navigating the tumultuous seas of change. My name is Eugene, and with over 20,000 hours devoted to mastering the craft of digital marketing—SEO, Google Ads, Facebook campaigns, and more—I’ve garnered insights and strategies that have propelled businesses from obscurity into
Stylist Advice – Facebook & lead conversion track Read More »
Hello, Eugene here—your go-to digital marketing expert with over two decades of experience in SEO, SEM, and everything in between. Today, I’m peeling back the curtain on how I’ve leveraged digital marketing for dental practices, marrying my experiences with some of the most effective strategies I’ve encountered in the industry. The Core of Dental Digital
Dental – What Works? Read More »