After working with countless campaigns over the years, I’ve found that advertising for gyms, especially on Facebook, offers unique challenges and rewards. Recently, I wrapped up a successful three-year campaign for a local boxing gym. I wanted to share what worked, what didn’t, and the key strategies I’d recommend to anyone looking to grow a […]
Boxing Gym Facebook Ads Read More »
As someone who’s spent over 20,000 hours building, ranking, and refining websites and ad campaigns, I keep encountering the same costly mistakes in Google Ads accounts. From setup to keyword strategy and landing page design, these pitfalls are too common and can drain a budget quickly. I aim to share my strategies to avoid wasted
Mistakes Everyone Makes With Google Ads Read More »
One of my recent success stories has been with Vlad, a building inspector who’s started embracing video content to showcase his work. I can tell you there’s nothing quite like watching someone passionate about what they do on camera. Vlad has a strong Russian accent, combined with his natural enthusiasm, which makes for compelling video
Building Inspector Content Creation Read More »
In my digital marketing work, especially with financial advisors, accountants, and other professionals, I’ve found that recording seminars and workshops offer a goldmine of content. Every time I record a seminar—whether on retirement planning or financial advice—I unlock content that fuels social media, builds SEO, enhances ad campaigns, and creates authentic material for prospective clients
Capturing Seminar Content Read More »
This past weekend, I set up some foundational Facebook ads for a cosmetic clinic specialising in laser hair removal. We initially kept it simple—basic conversion ads with a straightforward 40% discount offer, aiming to test the waters and see what traction we’d get. It’s early days, but we’re already seeing results. We’ve received six inquiries
Cosmetic Facebook Ads Read More »
I’m launching an SEO campaign for a cosmetic clinic—a local business relying heavily on Google Maps and organic search visibility. This campaign has unique challenges, especially given the clinic’s recent rebrand, which was forced by regulatory changes. From shifting the clinic’s digital identity to updating every aspect of its online presence, ensuring this business stays
Cosmetic Clinic Local SEO Read More »
One of my most frequent questions is, “Eugene, how do we rank our site for specific keywords?” Whether you’re a small business or a large enterprise, the process is the same, and it always starts with understanding the keywords you’re targeting. It might sound simple, but there’s a method to getting it right—and it’s a
Most Common SEO Request Read More »
When I begin any digital marketing campaign, I deeply understand the competition. Some might call this spying, but it’s about gaining insight. Whether I’m running Facebook ads, Google ads, or working on SEO, the first step is always an industry audit. This gives me a clear picture of the landscape and helps identify where we
Spy On Competitors & Baseline Analysis Read More »
As someone with years of experience running SEO campaigns, I’ve seen the long-term impact of search engine optimization firsthand. One of the most interesting insights I’ve gained is how SEO delivers results even after you stop actively working on it. There’s a misconception that if you stop SEO, all progress will vanish. However, when SEO
Stopped SEO 2 Years Ago Read More »
I’ve always been driven to improve our SEO strategies, and recently, I’ve been particularly excited about the power of video content. We just received the first batch of ten video clips from one of our accounting clients, and this has only reinforced my belief that video is the future of SEO. With AI-generated content flooding
Accountants SEO & Video Creation Read More »