Google Ads, formerly known as Google AdWords, is an online advertising platform developed by Google, where advertisers can bid to display brief advertisements, service offerings, product listings, or videos to web users. It can place ads both in the results of search engines like Google Search (the Google Search Network) and on non-search websites, mobile apps, and videos (the Google Display Network). The platform enables businesses to set a budget for advertising and only pay when people click the ads, which is known as pay-per-click (PPC) advertising.
Google Ads operates under a bidding system, where advertisers compete to display their advertisements to users who are searching for specific keywords, and the ads are selected based on several factors, including the quality and relevance of the keywords and ad campaigns, as well as the size of their keyword bids.
Setting up a brand-new digital marketing campaign for a local cosmetic clinic is always a highlight of my work. There’s something incredibly satisfying about laying the foundation that will set the entire project up for success. This is the phase where I dive deep into the technical essentials: establishing baseline reporting, keyword tracking, Google Search […]
New Campaign Local Cosmetic Salon Read More »
Happy Grand Final Friday! Today, I want to share how I generated 1,562 plastering leads in three years and took a website from zero to 1,200 monthly organic visitors. Along the way, we spent about $37,000 on Google Ads, but the exciting part is that now we’re getting enough leads from SEO that we’ve been
1562 Plastering Leads in 36 Months Read More »
I’ve spent over $10 million running Google Ads, constantly testing and refining strategies so you don’t have to. Over the years, I’ve learned what works and what doesn’t, and today, I want to share with you how a Google Ads campaign should perform and behave, drawing from one of my favourite long-running campaigns in the
Google Ads Tap & Dedicated Ad Groups Read More »
After spending over 20,000 hours building and ranking websites, running SEO campaigns, and managing SEM strategies, I’ve learned that critical user experience drives conversions. When running ads on platforms like Google and Facebook, it’s important to recognise the differences in how people engage with each platform and tailor your strategy accordingly. In this blog, I
Less Friction for Google Ads & More For Facebook Ad Read More »
As someone who’s spent over 20,000 hours building and optimising websites and running SEO and SEM campaigns, I’ve seen it all when it comes to Google Ads. One thing that stands out repeatedly is how businesses often burn through their ad budgets without realising it. They target irrelevant keywords, don’t track their leads properly, and
Warnings About Google Ads Read More »
Hey there, it’s Eugene. Today, I want to discuss an exciting campaign I’m working on. Even though I’m feeling a bit under the weather, nothing gets me more pumped than kicking off a fresh digital marketing strategy—especially for a roofing client who’s been through a lot of mismanagement. This campaign is for a roof tiler
New Roofing Campaign Read More »
As a digital marketing expert who has spent countless hours building and ranking websites, I’ve encountered numerous questions about Google Ads billing. It’s an area that can be confusing, especially when it seems like Google is charging inconsistent amounts for ad campaigns. In my experience managing multiple Google Ads accounts, I’ve seen this confusion firsthand.
Google Ads Billing Explained Read More »
What an incredible month it has been! I’m thrilled to share the success of a recent tree removal campaign I’ve been working on. With 2,271 leads generated through a combination of Google Ads and SEO, this campaign is a prime example of how strategic planning and precise execution can yield outstanding results. Overcoming Initial Challenges
2271 Tree Removal Leads! Read More »
Hey everyone, it’s Eugene here. Today, I’m thrilled to share a success story that reflects the power of SEO and the incredible teamwork and strategy behind it. Over the past three years, we’ve generated 1,222 leads purely through SEO for one of our homebuilder clients. This journey has been nothing short of transformative, and I’m
1222 Home Builder Leads – Thank You Team! Read More »
In my many years of running digital marketing campaigns, I’ve encountered my fair share of challenges, but nothing like breaking into the financial advisory space in a densely populated area. Undoubtedly, it’s a tough market, but that makes success in this arena so rewarding. I recently wrapped up a campaign for a financial advisor that
3 to 80 Leads For Financial Advisor Read More »