Google Ads, formerly known as Google AdWords, is an online advertising platform developed by Google, where advertisers can bid to display brief advertisements, service offerings, product listings, or videos to web users. It can place ads both in the results of search engines like Google Search (the Google Search Network) and on non-search websites, mobile apps, and videos (the Google Display Network). The platform enables businesses to set a budget for advertising and only pay when people click the ads, which is known as pay-per-click (PPC) advertising.
Google Ads operates under a bidding system, where advertisers compete to display their advertisements to users who are searching for specific keywords, and the ads are selected based on several factors, including the quality and relevance of the keywords and ad campaigns, as well as the size of their keyword bids.
In my years of experience managing digital marketing campaigns, especially for businesses in niche industries like steel framing, I’ve developed a playbook that helps businesses improve their online presence, increase conversions, and maximise their marketing spend. I’ve had the privilege of working with clients in this space for several years, and the lessons I’ve learned […]
Steel Framing Campaign Kickoff Read More »
As a digital marketer, I frequently encounter the question: “Should we run ads targeting competitor key terms?” This idea often arises when business owners are frustrated that their competitors are capturing their client base. It’s easy to get tempted by targeting competitor keywords, hoping to steal some of their traffic. However, after years of running
Stealing Competitor’s Brand Terms Read More »
As a digital marketing expert with years of experience in SEO and SEM campaigns, I’ve had the opportunity to help several local businesses, including music lessons companies, thrive online. Whether you’re running a startup or part of a more established business, the principles of effective marketing remain the same: optimise your local SEO, use paid
As someone who has spent over 20,000 hours in the digital marketing world, particularly focusing on SEO, Google Ads, and Facebook Ads, I’ve had the opportunity to work with a wide range of businesses. One of the most exciting projects I’ve worked on recently involved a private jet company looking to turn its aeroplane hangar
Airplane Hanger Events Leads Read More »
As a wedding venue owner with years of experience in digital marketing, I’ve learned the ins and outs of attracting high-quality leads and filling up my calendar with weddings. Over the years, I’ve invested significant amounts into Google Ads and Facebook Ads, alongside building an SEO strategy that drives consistent results. If you’re in the
Wedding Venue Leads Read More »
Over the years, I’ve worked with many business owners who are incredibly skilled at what they do but haven’t figured out how to grow their businesses beyond word-of-mouth referrals. It’s always the same scenario—people who have been doing well through referrals but aren’t sure how to expand their reach and generate consistent leads. And while
Not ready For SEO, Start-up Advice Read More »
As a digital marketing expert, I’ve had the privilege of helping numerous businesses boost their online presence and generate quality leads. Recently, I worked with a tattoo clinic owner struggling to convert leads into customers. The primary issue was their website—it wasn’t optimised to capture the right audience. In this post, I’ll walk you through
Tattoo Salon Gameplan Read More »
You’re in a unique position if you’re a pool builder in a smaller Australian city like Geelong, Newcastle, or Coffs Harbour. While the competition isn’t as fierce as it would be in major metropolitan areas like Sydney or Melbourne, that doesn’t mean you don’t face challenges. This type of market presents an incredible opportunity for
Pool Builder Leads Read More »
A few months into a home renovation campaign, it’s starting to feel rewarding. Don’t get me wrong, I love all the campaigns I work on, but some come with a certain level of stress—especially when the business owner is in trouble and needs to get leads fast. It’s always high pressure when clients are desperate
6 Months into Home Renovation Campaign Read More »
Running multiple digital marketing agencies, I’ve helped countless businesses grow through SEO, Google Ads, and strategic content marketing. Recently, I worked with Bower’s Construction, a Melbourne-based business, to completely overhaul its online presence. From migrating their website to high-speed hosting to launching an SEO-driven content strategy and Google Ads campaign, every step was designed to
Trades Interviews & Branding Shoot Read More »