Google Ads, formerly known as Google AdWords, is an online advertising platform developed by Google, where advertisers can bid to display brief advertisements, service offerings, product listings, or videos to web users. It can place ads both in the results of search engines like Google Search (the Google Search Network) and on non-search websites, mobile apps, and videos (the Google Display Network). The platform enables businesses to set a budget for advertising and only pay when people click the ads, which is known as pay-per-click (PPC) advertising.
Google Ads operates under a bidding system, where advertisers compete to display their advertisements to users who are searching for specific keywords, and the ads are selected based on several factors, including the quality and relevance of the keywords and ad campaigns, as well as the size of their keyword bids.
It sucks when this happens—I know. You love what you do, pour your heart into your business, and then a one-star review pops up. It stings. But over my years of building and ranking websites and managing SEO and SEM campaigns, I’ve learned that these moments can be unexpected blessings. The Reality of One-Star Reviews […]
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Hello everyone, Eugene here. Over my career spanning 20,000 hours in digital marketing, focusing on SEO and SEM, I’ve refined strategies that significantly improve the effectiveness of Google Ads campaigns. Let me share how a focused approach can transform your results. Understanding Intent in Google Ads When we talk about intent in Google Ads, it’s
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Hello, it’s Eugene here. I’ve spent over 20,000 hours building and ranking websites and running SEO and SEM campaigns. Today, I’m diving deep into how I kickstart a Google Ads campaign and craft an effective landing page for a civil engineering company, specifically targeting retaining wall services. Embarking on a New Campaign I’m about to
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