Google Ads

Google Ads, formerly known as Google AdWords, is an online advertising platform developed by Google, where advertisers can bid to display brief advertisements, service offerings, product listings, or videos to web users. It can place ads both in the results of search engines like Google Search (the Google Search Network) and on non-search websites, mobile apps, and videos (the Google Display Network). The platform enables businesses to set a budget for advertising and only pay when people click the ads, which is known as pay-per-click (PPC) advertising.

Google Ads operates under a bidding system, where advertisers compete to display their advertisements to users who are searching for specific keywords, and the ads are selected based on several factors, including the quality and relevance of the keywords and ad campaigns, as well as the size of their keyword bids.

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