Google Ads

Google Ads, formerly known as Google AdWords, is an online advertising platform developed by Google, where advertisers can bid to display brief advertisements, service offerings, product listings, or videos to web users. It can place ads both in the results of search engines like Google Search (the Google Search Network) and on non-search websites, mobile apps, and videos (the Google Display Network). The platform enables businesses to set a budget for advertising and only pay when people click the ads, which is known as pay-per-click (PPC) advertising.

Google Ads operates under a bidding system, where advertisers compete to display their advertisements to users who are searching for specific keywords, and the ads are selected based on several factors, including the quality and relevance of the keywords and ad campaigns, as well as the size of their keyword bids.

vertical thumbnail setting up mortgage broker campaign

Setting Up Mortgage Broker Campaign

With over 20,000 hours invested in ranking websites, running SEO and SEM campaigns, and building scalable lead generation systems, I’ve developed a deep understanding of what it takes to dominate local search results. This time, I’m launching a comprehensive mortgage broker marketing campaign for a well-established financial advisory firm that has added a mortgage broking

Setting Up Mortgage Broker Campaign Read More »

vertical thumbnail must have items for google ads to reduce lead cost

Must Have Items For Google Ads To Reduce Lead Cost

As a business owner in the home improvement industry—whether I’m running campaigns for kitchen renovations, bathroom makeovers, or custom pergolas—I know that standing out on Google Ads is no small feat. In fact, without the right approach, you’ll spend a fortune to scrape by, getting only the drips and drabs of the leftovers from the

Must Have Items For Google Ads To Reduce Lead Cost Read More »

vertical thumbnail cmo trenches 02

CMO Trenches 02

Hey, Eugene here. I’m coming to you from the front lines of digital marketing. As the CMO overseeing multiple agencies, I’m juggling many tasks—from SEO and Google Ads campaigns to Facebook ads and website optimization. It’s an intense job, but it’s also incredibly rewarding. Let me take you through a typical day as I tackle

CMO Trenches 02 Read More »

Scroll to Top