SEO stands for Search Engine Optimization. It is a set of practices designed to improve the appearance and positioning of web pages in organic search results. The goal of SEO is to increase the quantity and quality of traffic to a website through organic search engine results. SEO involves making specific changes to the website design and content that make the site more attractive to a search engine. The hope is that the search engine will display the website as a top result on the search engine results page (SERP).
I’ve rebuilt countless websites and seen firsthand how it can either skyrocket rankings or completely tank them. Many business owners think of a redesign as just a visual upgrade, but it’s much more than that. A website rebuild isn’t just about a fresh look—it’s about preserving SEO equity, maintaining trust with Google, and ensuring a […]
Will Rebuilding Affect Your Google Rankings? Read More »
Success doesn’t happen overnight in digital marketing for home renovation businesses. Many people focus on quick wins and expect instant leads, but strong, long-term growth starts with a solid foundation. That’s exactly what I’ve been working on for a new outdoor living home renovation client, and Phase One has just been completed. This client specialises
Home Renovations Phase 1 Read More »
As a digital marketing expert with years of experience, I’ve built numerous workflows that streamline the content creation process, especially for clients in highly competitive industries like mortgage broking. This morning’s session with a mortgage broker client highlighted the importance of laying a solid SEO foundation with carefully crafted blogs. But today, I’m exploring how
SEO Blog To Video Script Workflow Read More »
With over 20,000 hours invested in ranking websites, running SEO and SEM campaigns, and building scalable lead generation systems, I’ve developed a deep understanding of what it takes to dominate local search results. This time, I’m launching a comprehensive mortgage broker marketing campaign for a well-established financial advisory firm that has added a mortgage broking
Setting Up Mortgage Broker Campaign Read More »
SEO is a long game, and the challenge is even greater when working in competitive industries like freight and logistics. Over the past 16 months, I’ve optimised two national websites—one for a logistics service provider and the other for a SaaS product in the same industry. While these businesses differ significantly, the SEO fundamentals remain
590% Traffic Increase in 16 Months Read More »
As someone who’s spent thousands of hours working on SEO and building websites, I’ve learned what works and what doesn’t. One of the biggest challenges I face is working with websites that weren’t built with SEO in mind initially. I rarely take on SEO projects for sites I didn’t build from the ground up, and
WordPress SEO Warnings Read More »
I’ve been knee-deep in a long-term SEO campaign for a little over a year now, and let me tell you, it’s been a wild ride. When I first started, I inherited two websites from a business in the trade space that had split its services into two—one for installation and one for DIY. The goal
800 Leads 12 Months Local Trades Read More »
As a digital marketing expert who has spent over 20,000 hours building and ranking websites, I’ve realised that brand search is an incredibly powerful ranking factor—perhaps more than many people give it credit for. Whether you’re working to rank on Google, showing up in AI overviews, or getting your brand recognised in systems like ChatGPT,
Brand Search Ranking Correlation Read More »
As a digital marketing expert, I’ve always focused on building trust, authority, and expertise for my clients. Over the years, one of the most effective methods I’ve developed is using E-E-A-T (Experience, Expertise, Authority, and Trust) interview videos. This approach boosts a brand’s online credibility and is a powerful tool for long-term digital marketing success.
How I get Google to Trust Me With E-E-A-T Interview Videos Read More »
As we step into 2025, I’ve been reflecting on the shifts in SEO and how they’ve impacted how I rank websites. Over the years, I’ve spent countless hours building and optimizing sites, running campaigns, and adapting to changes. This year is no different—new algorithm updates, new challenges, and a mix of new opportunities. Let me