Website design encompasses the process of creating, planning, and arranging content intended for the Internet. Modern website design goes beyond how things look (aesthetics) to include how things work (functionality). Website design is not just about creating pretty layouts; it’s about understanding the marketing challenge behind your business and applying a user-centric approach to design a website that not only looks good but also drives visitors to take the desired action.
Over the years, I’ve realised that successful digital marketing isn’t just about running campaigns and optimising websites—it’s about building deep, meaningful relationships with my clients. As a digital marketing expert with over 20,000 hours of experience, I can confidently say that a key to my success lies in how I approach each client. I don’t […]
Foundational Interview & Client Relationship Read More »
As someone who has spent over 20,000 hours building and ranking websites and running SEO and SEM campaigns, WordPress is my go-to platform for creating and managing websites. It’s the most common and versatile Content Management System (CMS) out there, offering the flexibility that allows me to tailor each site to my clients’ specific needs.
Understanding WordPress Read More »
As someone who’s spent years building hundreds of websites across platforms like Squarespace, Weebly, and WordPress—I’ve learned that choosing the right platform isn’t always straightforward. It depends on what you need from your website, your budget, and your technical abilities. Understanding Your Website’s Purpose Things can be chaotic when you’re in the early stages of
Should you use WordPress? Read More »
Having spent over 20,000 hours building and ranking websites, I’ve learned that WordPress is an incredible tool for creating and managing websites. However, like any tool, it needs regular maintenance to function at its best. In this blog, I want to discuss the importance of WordPress maintenance, particularly focusing on what happens if you don’t
WordPress Housekeeping & Updates Read More »
Building inspections are searched 2,400 times a month nationally. Variations of this term accumulate over 100,000 searches, with around 10,000 unique ways people search for building inspections in Australia each month. In this blog, I’ll walk you through my process for analyzing competitors, planning an SEO-optimized website, and implementing effective SEO strategies to rank for
Building Inspections SEO & Website Plan Read More »
I recently enjoyed sharing some rewarding results with a financial advisory client. This website had been significantly mistreated, taking a big hit when it was rebuilt from a 40-50 page site into a single page. This drastic change led to Google de-indexing all the pages, resulting in users hitting 404 errors. However, less than 12
7 Months Financial Planning Campaign Read More »
As a digital marketing expert who has spent over 20,000 hours building and ranking websites and running SEO and SEM campaigns, I can’t stress the critical importance of conducting a thorough SEO audit before pushing a website live. Recently, I was asked to perform a final check on a newly designed website that was set
New Website Rejected Read More »
As a seasoned veteran in the digital marketing arena, having spent over 20,000 hours mastering SEO, Google Ads, and the intricate art of building and ranking websites, I’ve stumbled upon countless insights. Yet, it’s often the simplest lessons that resonate the most profoundly. I want to share a story that highlights a common pitfall many
Don’t Let This Happen to your New Website Read More »
In my journey as a digital marketing expert, I’ve encountered numerous scenarios that tested my expertise and ethical considerations, especially in the realm of SEO and website development. Today, I want to share a story that highlights the complexities of building a website that not only looks good but also performs well in search engines-a
Things To Know Before Building A Website Read More »
Hello, I’m Eugene, a digital marketing expert with over 20,000 hours dedicated to building and ranking websites, running SEO and SEM campaigns. Today, I want to share some unspoken truths about building and optimising websites, blending my experiences with key insights from high-authority articles on the topic. Choosing the Right Domain Name The journey begins
What Nobody Tells You About Building A Website Read More »