I am forever a student, always searching for the best ways to generate leads and expand my services in digital marketing. I’m holding a selfie stick with a 360 camera, specifically the X4. I am testing this to roll it out for my clients. You might wonder why I am suddenly concentrating on video content, real creation, and all things video.
Aside from having a Bachelor in Design, which I studied and am passionate about, there is a significant shift in SEO rankings. AI has brought about a massive change, emphasizing the humanization of our client campaigns. This shift is why I am increasingly focused on video content.
Fifteen years ago, I began experimenting with Google and its decision-making processes. In the early years, I built numerous websites-what you might call fake websites. These sites, such as Plumber Melbourne or Brighton, featured stock images, some text, and blogs. They climbed the Google ranks and attracted business owners who began paying me for leads and hiring me.
However, times have changed. AI tools now generate billions of meaningless content pieces, clogging the web. Major search engines like Google struggle to identify and trust real brands. One effective way to demonstrate authenticity is by getting in front of the camera, showing that you are a real person, an authority on the topic, and a trusted advisor.
The Power of Video in Building Trust
I am testing this camera with a few clients in mind. For instance, one client is a building inspector who has been building homes for over 20 years and is now transitioning into a new business venture. Although knowledgeable about construction, he is not a social media enthusiast or tech-savvy-like many of my clients, who range from arborists to plasterers. They excel in their work but aren’t interested in becoming social media influencers. This setup is designed to create reels and video content with minimal friction.
The idea is simple: clients record clips by placing the 360 camera in their work environment, be it a room, garden, or workplace. The camera captures the activity, and the technical part involves uploading the content to Google Drive or another cloud solution. This process is straightforward and can be done weekly or monthly in bulk. Some systems even support one-click cloud backups, like CapCut.
Simplifying the Content Creation Process
I have teams in the Philippines, Ukraine, and Romania trained to handle specific materials. For example, a building inspector might provide a pre-auction or building report, sharing valuable insights with clients. This content is ideal for social media. The inspector can place the camera in the middle of the room, move around with a clipboard, and give feedback on defects and non-compliance issues. This content is perfect for reels, YouTube, and SEO.
This approach humanizes the content and the website, demonstrating a genuine brand and building trust with Google. Google rewards such authenticity with higher rankings compared to competitors who lack it.
Empowering Clients Through Technology
I am developing new systems and processes to empower my clients to expand their reach. My role as a tech provider is to amplify their voice without overwhelming them with technical jargon. I teach them the basics-press the button to record, press the button on the mic, and upload the footage. They can even involve their children, giving them pocket money to load the SD card into Google Cloud or Google Drive. This way, my team can create content that attracts real attention, builds a genuine brand, and humanizes the marketing asset.
Lifelong Learning and Adaptation
Being a lifelong learner is crucial in this ever-evolving digital landscape. Continuous learning helps me stay ahead and adapt to changing market conditions. This mindset of ongoing education allows me to innovate and stay competitive. By constantly seeking new knowledge and improving my skills, I can provide the best services to my clients and help them achieve their digital marketing goals.
Humanizing Brands for Better SEO
Humanizing brands through video content is essential for building trust with search engines and audiences. Simplifying the content creation process and embracing continuous learning empower clients to enhance their digital presence. This strategy improves SEO results and establishes genuine connections with potential customers.
In conclusion, by incorporating video content into digital marketing strategies and staying committed to lifelong learning, I can help my clients humanize their brands, build trust, and achieve better SEO outcomes.
