Hello, fellow architects and interior designers! I’m Eugene, a digital marketing expert with over 20,000 hours of experience building and ranking websites and running SEO and SEM campaigns. Today, I want to offer some unsolicited SEO and digital marketing advice for a startup architecture and interior design business in Marimbula, New South Wales. Let’s explore how to optimize your online presence and attract more clients.
Understanding the Local Market
Marimbula is a small coastal town with unique challenges and opportunities for SEO and digital marketing. The first step is to understand the search volume and competition for key terms related to architecture and interior design in this area. When I researched using SEMrush, I found that the term “Marimbula architects” gets around ten organic searches per month. Although this number seems low, it indicates some interest in this service. Other relevant terms, such as “interior designer”, receive about 8,100 searches nationally. The keyword difficulty for local terms like “Marimbula architect” is low, around 6 or 3, making it relatively easy to rank if proper SEO techniques are applied.
Competitor Analysis
Let’s examine a competitor’s website, Clinton Murray, to understand how to position your business. Clinton Murray’s website gets fewer than 20 organic visitors monthly and has 103 backlinks from 54 unique domains. This suggests some SEO efforts have been made, though there’s still room for improvement. This website has been active since 2014, with significant updates starting in 2017. Its maturity gives it an advantage in ranking. By analyzing their approach, I can identify opportunities for improvement and leverage them to enhance your online presence.
Optimizing Your Website
Let’s look at a startup architect’s website in the area, built on Squarespace, and see how we can improve its SEO. Ensuring every page has a meta description is essential to give Google a clear understanding of your content. The main title of each page should be an H1 to help Google identify the page’s primary topic. Additionally, cleaning up duplicate URLs and creating specific pages for each service, such as “architecture” and “interior design,” can enhance the website’s structure and make it more SEO-friendly.
Keyword usage is crucial. Naturally incorporating keywords like “Marimbula” and “Pambula” throughout your content increases relevance. Replace image-based reviews with text-based ones to enhance keyword density and readability for Google. Writing blog posts that answer common questions about architects and interior designers can drive traffic and establish authority. Topics can include “What’s the difference between an architect and a designer?” or “What do architects do?”
Leveraging Local SEO
Optimizing your Google My Business (GMB) profile is vital for local SEO. Fill out all sections of your GMB profile, add images, and update regularly. Aim to get at least ten quality reviews to boost your local ranking. Use a plugin to display these reviews on your website. Using location-specific keywords in your GMB profile and website content can also significantly improve your visibility in local searches.
Creating Valuable Content
Creating valuable content is crucial for building trust and authority. Regularly publishing blog posts on topics relevant to your audience can drive traffic and improve rankings. Use tools like Google’s “People Also Ask” section for inspiration. Creating videos to answer common questions and embed them in your blog posts enhances user engagement and can improve your rankings. Highlighting your past projects with detailed descriptions, keywords, and geo-specific terms can help you rank for local searches and attract more clients.
Conclusion
Optimizing your website for SEO and running effective digital marketing campaigns can significantly increase your visibility and client base. Understanding your market, optimizing your website, leveraging local SEO, and creating valuable content is crucial. Following these steps can improve your online presence and attract more clients to your architecture and interior design business in Marimbula.
