Hey, Eugene here. I'm coming to you from the front lines of digital marketing. As the CMO overseeing multiple agencies, I'm juggling many tasks—from SEO and Google Ads campaigns to Facebook ads and website optimization. It's an intense job, but it's also incredibly rewarding. Let me take you through a typical day as I tackle the latest challenges in digital marketing.
My mornings usually start with a check-in with my team overseas in Europe. The time difference means I'm usually up early, catching them while it's still late in their time zone. It's a great time to assess the progress of the last 12 hours and push forward with any urgent tasks. We use a comprehensive CRM system (Notion, in this case) to track everything, from design tasks to SEO updates, content creation, and video production. We have a structured team setup with specialized roles like designers, developers, SEO specialists, and content creators. I've built out detailed Standard Operating Procedures (SOPs) for every task and every role, ensuring everything runs smoothly.
Staying Organized with CRM Systems
After syncing with the team, I dive into our CRM. There's always something to approve or check. We have several boards in Notion that track our projects, and it's my job to keep everything moving. Whether it's website design, SEO, or blog creation, we have many moving parts, and it's up to me to ensure everything stays on track.
Reworking an Old Cosmetic Site
Today, one of the main tasks on my list is to work on an old cosmetic site we're updating. I built this site in 2017, but a lot has changed. The business and Google's algorithm have evolved, so we're reworking the site's structure and content to improve its ranking. We're trimming unnecessary content, optimizing the important pages, and fine-tuning the SEO to focus on terms that matter most to our audience. Google's ranking criteria constantly change, so staying on top of this process is critical.
Google Ads: Dual-Purpose Landing Pages
Next, I switch gears to work on a new Google Ads campaign for an electrician. One thing I always emphasize with clients is the importance of landing pages. A landing page optimized for Google Ads can perform double duty — it helps convert leads while laying the groundwork for the homepage of the client's website. This dual-purpose strategy saves time and ensures consistency across the entire site. We have a highly targeted approach, building service pages that align with local SEO and covering everything from the suburbs the business serves to its specific services. This website is projected to have around 100 pages by the end of the first year, not to mention a solid blog section to help drive organic traffic.
Local SEO for Physiotherapy Businesses
On top of Google Ads, I'm also working on a local SEO campaign for a physiotherapy business. Like the electrical business, we're creating targeted landing pages with an even more specific focus on various injuries and treatments. These pages will cover services and the local suburbs that are most likely to generate traffic. We aim to build a site with around 80 pages, and like the electrical site, we'll add another 100 blogs within the first 12 months.
Facebook Ads for Niche Markets
In addition, I'm managing a Facebook Ads campaign for a client promoting Australian property to parents of children studying in Australia. This campaign is more niche and requires a tailored approach. Every month, I review the performance of the ads and adjust accordingly. We often involve the client by having them record a video, which helps us stay relevant and engaging. We focus on market trends and advice that appeals to parents considering investing in property in Australia for their children's education.
Handling Technical Issues
Throughout the day, I also deal with technical issues—some related to websites I host, others not. A recent example was an SSL issue that brought down a site. While I don't host every site I work on, I always encourage my clients to use a reliable hosting provider. It's one less thing I must worry about when monitoring site behaviour and predicting issues before they arise.
A Local SEO Project for a Driving Lessons Business
The final big task of my day involves reviewing the progress on a driving lessons website. This is another local SEO project; like the others, it requires extensive competitor research. We look at their high-traffic pages and replicate what's working while adding our unique content. This client has over 300 Google reviews, which is a big win. It tells us that they're offering a great service, giving us a solid foundation to build.
Managing Multiple Campaigns: The Art of Prioritization
As the day ends, I try to step away from the desk to clear my head, but it's always a balancing act. I often hit the gym for a quick session before returning to the grind. Managing multiple campaigns means constant prioritization. I've learned over the years that I only complete important tasks if I write things down the night before. That's why I always try to focus on just three major items for the day. Sure, many micro-tasks and smaller priorities need attention, but focusing on the big wins keeps me moving forward.
Digital marketing can be a bit overwhelming at times, but it's also one of the most satisfying fields to work in. Seeing results from campaigns—whether it's a jump in rankings, a surge in leads, or positive feedback from a client—makes it all worth it. However, the key to staying on top of everything is being organized, disciplined, and always having a clear daily plan.
Key Takeaways for Digital Marketing CMOs
So, if you're running a digital marketing agency or juggling multiple campaigns, prioritize and keep track of your tasks. Stay focused on what matters most for the day, and ensure you have a reliable system to manage all the moving parts. Trust me, writing things down the night before helps!
This gives you a peek behind the curtain of a typical day for me. If you want me to dive deeper into any topic or make a video on something specific, just let me know. Talk soon!
