vertical thumbnail cosmetic facebook ads

Cosmetic Facebook Ads

Table of Contents

    This past weekend, I set up some foundational Facebook ads for a cosmetic clinic specialising in laser hair removal. We initially kept it simple—basic conversion ads with a straightforward 40% discount offer, aiming to test the waters and see what traction we’d get. It’s early days, but we’re already seeing results. We’ve received six inquiries at a rate of $20 per lead just two days in. That’s promising, and I wanted to share how we got here and what strategies are working so far.

    Starting with Competitor Research

    Whenever I start a campaign, I begin by scoping out what the competition is doing. This campaign was no different. I dug into Facebook ads from U.S. and Canadian cosmetic clinics, noting their messaging, visual styles, and customer engagement techniques. For a service like laser hair removal, it’s crucial to understand what motivates people—the convenience, the lasting results, or the relief from shaving hassles. These insights shaped the foundation of our ads, helping me zero in on simple, relatable phrases like “Ditch your razor” and “Silky, smooth skin all year.”

    Crafting Engaging Ad Creatives

    Creating ad creatives that grab attention takes some experimentation. We designed 40 variations with slightly different imagery, copy, and call-to-actions. I kept the messaging short and compelling, tapping into language that makes potential clients immediately visualise the benefits. To make the ads even more relatable, I included a local angle. Living in Melbourne’s Bayside area, locals are passionate about their favourite beaches, so I integrated that theme into our ads. I ran creatives asking people, “Which beach is best: Edithvale, Aspendale, Chelsea, or Seaford?” and tied it into laser hair removal. It worked beautifully because it felt personal—showing that we know our audience and their vibe.

    Building Trust and Personalization with Reviews

    For authenticity, I also incorporated reviews into the campaign. I pulled several high-impact reviews from the clinic’s website and transformed them into voiceover scripts, keeping each one under a minute. Short and natural-sounding, these reviews help add credibility, letting potential clients hear directly from satisfied customers. The clinic also had solid brand videos showcasing the reception area and treatment rooms, which I layered with the voiceovers. This combination of genuine customer feedback and visuals is powerful, building a connection with curious people who may be on the fence about booking.

    Personal Touches and Lead Filtering

    One challenge with Facebook leads is filtering out low-quality inquiries; I wanted to address that from the start. To create a bit of friction, I included a few simple questions in the lead form, like asking about preferred beaches. These questions help weed out people who aren’t serious and encourage higher-quality leads who are likely to book an appointment. I’ve noticed that when people feel they’re answering something unique or relevant to their local area, they’re more engaged and more likely to follow through.

    Maximising Conversions with Quick Follow-Up

    One critical step in my approach is following up with leads quickly. It’s one thing to get inquiries, but another to turn them into appointments. So, as soon as a lead comes in, our system initiates a call, leaves a voicemail if they don’t answer, and follows up with an SMS. I’ve found this immediate response key; clients might be interested in the moment but can easily lose interest if there’s too much delay. By reaching out right away, we’re keeping their attention and building on the initial interest generated by the ad.

    Seasonal and Local Relevance

    Because it’s October, I thought throwing in a bit of Halloween-themed humour would be fun. I used playful messaging around “scaring away unwanted hair” as part of the voiceover script. This seasonality helps the ads feel timely and resonates with people who might be considering laser hair removal but haven’t taken that final step. Plus, it gives the ad a lighthearted touch that makes it more memorable.

    Early Results and Next Steps

    It’s still early days, but I’m encouraged by the initial results. We’re hitting around $20 per lead, and I estimate that one in five of those inquiries will convert into a booking. The 40% discount offer gives people a great reason to try out the clinic’s services, which is essential for a first-touch campaign like this.

    Over the next few weeks, I plan to expand this campaign with dedicated landing pages and Google Ads to bring in even more targeted leads. So far, Facebook Ads have effectively captured interest, but I’m eager to see how Google Ads perform in tandem. With each step, we’re gradually building up this client’s digital presence, one ad at a time.

    Eugene Mitnovetski is a digital marketing expert with 20,000+ hours of experience in SEO, PPC, social media, and website development. He has helped hundreds of businesses boost online visibility, increase conversions, and reduce ad costs.

    Recognised by industry leaders, Eugene shares insights through forums, consultations, and marketing conferences. His strategies align with Google’s E-E-A-T guidelines, focusing on ethical, data-driven, and long-term growth.

    Whether you need better search rankings, higher engagement, or more conversions, Eugene’s expertise drives real business success.

    Posted in

    Get In Touch

    Scroll to Top