As a digital marketing expert, I wear many hats—chief marketing officer, strategist, content creator, web designer, and everything else. When I take over a campaign, it's like stepping into the captain's chair. I set up Google listings, designed websites, wrote copy, optimised landing pages, and ran ad campaigns. It's a lot, but AI has become my not-so-secret weapon, transforming how I manage and deliver results.
Streamlining Content Creation with AI
Content creation is one of the most time-consuming aspects of digital marketing. Let's face it—there are only so many ways to describe what a plumber or electrician does. That's where AI tools like ChatGPT come in. If a client has an existing website, I start by using AI to crawl and summarise it. This helps me quickly gather key details about their services, history, and unique selling points.
But my process continues beyond there. Google's search quality guidelines are my Bible for creating trustworthy, authoritative content. I use AI to analyse these guidelines and generate interview questions that help me dig deeper into what makes my clients stand out. These interviews uncover insights I can't find anywhere else. It's not just about what they do—it's about why they do it, who they serve, and how they differentiate themselves in the market.
Combining Human Insights with Data-Driven Content
After the interviews, I use the transcripts to craft unique content. I pair this with competitor analysis to ensure the content isn't just unique—it's optimised to rank. I analyse the top-ranking pages for relevant keywords using tools like Surfer SEO. For example, if a client wants to rank for "air conditioner installer in Bondi," I'll break down what's working for the top 10 pages—word count, keyword density, headings, and even formatting details like bold text.
With this data, I blend the client's insights with competitor strategies. This approach ensures the content is compelling and structured to meet search engines' technical requirements. Once polished with AI tools like Grammarly, the content becomes an originality and SEO optimisation powerhouse.
Repurposing Content for Maximum Impact
One piece of content can often be repurposed across multiple platforms. For example, the optimised text I create for a client's website can double as social media posts, ad copy, or even blog articles. This approach saves time while maintaining consistency in messaging. I use AI to generate dozens of topic ideas for clients running Facebook ads or LinkedIn campaigns based on their industry and trends. The same content strategies that boost their SEO also help them dominate social media.
Harnessing AI for Beyond-the-Basics Strategies
The AI tools I use aren't limited to content creation. Platforms like Artlist.io allow me to clone my voice for high-quality AI voiceovers, which I use in video content. This has been a game-changer, especially for camera-shy clients who need quick turnaround times for marketing videos. Tools like Taskade and Venngage also help me streamline schedules and visualise project timelines, making my workflow more efficient.
Building Authority with Expertise and Personalization
One of my biggest priorities when creating content is to highlight the expertise and trustworthiness of my clients. This is especially critical in competitive industries like real estate or trades. While AI provides a strong foundation, the human touch makes the content resonate. Spending time with clients during interviews helps uncover their businesses' unique stories and values. These personal touches make the content relatable and trustworthy, crucial for building authority online.
Embracing AI as a Partner, Not a Replacement
I've heard people worry that AI will replace marketers, but in my experience, it's the opposite. AI helps me work smarter, not harder. It amplifies what I'm already good at and opens up possibilities that would've been impossible otherwise. Whether it's automating repetitive tasks, generating creative ideas, or optimising technical details, AI is a multiplier. And we're only at the beginning. As these tools improve, they'll become even more intuitive, making our jobs easier and more impactful.
Final Thoughts
Every day, I discover new ways to integrate AI into my workflow; the results speak for themselves. From creating highly optimised content to building stronger connections with my clients, AI has transformed how I work. The best part? It's not just about saving time—it's about delivering better, smarter results for my clients.
Combining technology with human insights allows me to provide a service that sets my campaigns apart. And that's the real power of AI: it's not here to replace us; it's here to help us do what we do best—only better.
