Hi there! I'm Eugene, a seasoned digital marketing expert who runs multiple digital marketing agencies specializing in SEO, Google Ads, and Facebook Ad campaigns. Over the years, I've spent countless hours building and ranking websites and managing SEO and SEM campaigns. Today, I want to share my recent experience with Google Business verification and some of the best practices I've learned.
The Challenge of Google Business Verification
It would help if you got your Google Business verification right to avoid appearing on Google Maps or Google. I recently helped a client through the verification process, which was quite a journey. It's common for Google to suspend businesses and require them to verify their legitimacy. Here's what you need to do as part of this process:
To prove the legitimacy of the business, Google requires a video showing your signage, street address, neighbouring businesses, vehicle signage, office interiors, branded T-shirts, and other proofs of business legitimacy. This is great because it filters out fake businesses and enhances trust. As someone who manages multiple rank and rent properties, I understand the necessity of such measures to maintain the integrity of business listings.
My Experience with Verification
In a recent case, we had to re-verify a client's Google Business listing after moving to a new warehouse. The process was tedious and required a lot of patience and persistence. The Google Business app on the client's iPhone failed to pick up the camera, requiring multiple attempts. Eventually, I logged in using my Android device but faced a 400 error. After restarting devices, closing apps, and switching browsers, we finally succeeded on the seventh attempt. We had to show various proofs, including street signs, plastering equipment, office interiors, and business cards.
Best Practices for Google Business Listings
From my extensive experience, I've learned a few best practices for managing Google Business listings effectively. First, it's crucial to complete your profile. Upload photos of your office, team, signage, and anything that proves your business's legitimacy. Incomplete profiles might need re-verification, causing unnecessary delays. If you work from home, set up a service area to avoid displaying your physical address while still maintaining a presence on Google. Regularly update your Google Business listing with new photos, services, and posts, treating it like a social media profile for your SEO.
Dealing with Scams
Be cautious of scams promising quick Google Business verifications. I was scammed by "Andrew", who guaranteed a three-year verification but failed to deliver. The listings got suspended within days, and the scammer disappeared after multiple failed attempts. Always verify the credibility of such offers. Google is diligent about ensuring the legitimacy of business listings, so shortcuts rarely work.
Leveraging Google Reviews
Google reviews are crucial for boosting your business's visibility and credibility. Incentivize happy clients to leave reviews. Use QR codes and direct SMS links to make the process easier. Help clients by providing templates they can use to write detailed, keyword-rich reviews. Respond to reviews using relevant keywords to increase keyword density and improve SEO.
The Importance of Google My Business
Accurate and complete business information is vital. Regular updates and engaging with customer reviews help maintain verification and trust. Consistent NAP (Name, Address, Phone number) information across all online platforms is essential. Use Google Posts to engage customers, sharing updates, offers, and events directly on your Google Business listing, enhancing visibility and customer interaction.
Navigating Google Business verification can be daunting, but it's essential for ensuring your business's visibility and credibility. You can successfully manage your Google Business listing by following best practices, staying vigilant against scams, and leveraging customer reviews. Persistence and thoroughness pay off when maintaining a strong online presence.
Hope this helps! Feel free to reach out if you have any questions or need further assistance.
