As a business owner in the home improvement industry—whether I’m running campaigns for kitchen renovations, bathroom makeovers, or custom pergolas—I know that standing out on Google Ads is no small feat. In fact, without the right approach, you’ll spend a fortune to scrape by, getting only the drips and drabs of the leftovers from the […]
Must Have Items For Google Ads To Reduce Lead Cost Read More »
When running a successful digital marketing campaign, landing pages are pivotal in conversion rates. As someone with years of experience in SEO, Google Ads, and Facebook Ads, I’ve seen firsthand how crucial it is to ensure that every landing page element perfectly aligns with the campaign’s goals. Recently, I worked on optimising a sports physio
Sports Physio Landing Page Feedback Read More »
Over the years, I’ve worked with countless businesses misled by previous SEO agencies and locked into contracts where little to no meaningful work was done. This is a frustrating reality for many small and medium-sized businesses, and they often come to me feeling desperate, with no leads, inquiries, or idea where to turn next. These
Google Ads During Site Rebuild Read More »
As someone who’s spent over 20,000 hours building, ranking, and refining websites and ad campaigns, I keep encountering the same costly mistakes in Google Ads accounts. From setup to keyword strategy and landing page design, these pitfalls are too common and can drain a budget quickly. I aim to share my strategies to avoid wasted
Mistakes Everyone Makes With Google Ads Read More »
When I begin any digital marketing campaign, I deeply understand the competition. Some might call this spying, but it’s about gaining insight. Whether I’m running Facebook ads, Google ads, or working on SEO, the first step is always an industry audit. This gives me a clear picture of the landscape and helps identify where we
Spy On Competitors & Baseline Analysis Read More »
As someone who has spent years running digital marketing campaigns and optimising websites, I’ve seen many businesses struggle with one fundamental question: Where are your leads coming from? It sounds simple, but for many business owners, it needs to be clarified where their marketing dollars produce results. They’re running Google Ads, experimenting with Facebook Ads,
Conversions & Attributions Read More »
This morning, I embarked on setting up a new campaign for a building inspector. This campaign has been in preparation for quite some time. I acquired a few domains in the building inspection space about a year ago, anticipating this very moment. If you’ve watched any of my previous videos, you know I build numerous
Building Inspector Read More »