When running digital marketing campaigns, I’ve learned that every business is at a different stage, which means every approach must be tailored to their specific needs. Whether it’s a startup looking to get its first lead or an established brand trying to break into new territories, the foundation of success always comes down to having […]
As a digital marketing expert, I’ve spent years refining my process for setting up successful ad campaigns, especially for businesses in niche markets like early learning centres. Today, I want to share my exact workflow for creating Facebook Ads, designing landing pages, and generating leads for an early learning centre. This campaign is for a
Ad Creation For Childcare Read More »
After working with countless campaigns over the years, I’ve found that advertising for gyms, especially on Facebook, offers unique challenges and rewards. Recently, I wrapped up a successful three-year campaign for a local boxing gym. I wanted to share what worked, what didn’t, and the key strategies I’d recommend to anyone looking to grow a
Boxing Gym Facebook Ads Read More »
In my digital marketing work, especially with financial advisors, accountants, and other professionals, I’ve found that recording seminars and workshops offer a goldmine of content. Every time I record a seminar—whether on retirement planning or financial advice—I unlock content that fuels social media, builds SEO, enhances ad campaigns, and creates authentic material for prospective clients
Capturing Seminar Content Read More »
This past weekend, I set up some foundational Facebook ads for a cosmetic clinic specialising in laser hair removal. We initially kept it simple—basic conversion ads with a straightforward 40% discount offer, aiming to test the waters and see what traction we’d get. It’s early days, but we’re already seeing results. We’ve received six inquiries
Cosmetic Facebook Ads Read More »
Setting up a brand-new digital marketing campaign for a local cosmetic clinic is always a highlight of my work. There’s something incredibly satisfying about laying the foundation that will set the entire project up for success. This is the phase where I dive deep into the technical essentials: establishing baseline reporting, keyword tracking, Google Search
New Campaign Local Cosmetic Salon Read More »
After spending over 20,000 hours building and ranking websites, running SEO campaigns, and managing SEM strategies, I’ve learned that critical user experience drives conversions. When running ads on platforms like Google and Facebook, it’s important to recognise the differences in how people engage with each platform and tailor your strategy accordingly. In this blog, I
Less Friction for Google Ads & More For Facebook Ad Read More »
In my many years of running digital marketing campaigns, I’ve encountered my fair share of challenges, but nothing like breaking into the financial advisory space in a densely populated area. Undoubtedly, it’s a tough market, but that makes success in this arena so rewarding. I recently wrapped up a campaign for a financial advisor that
3 to 80 Leads For Financial Advisor Read More »
Buyers Agent Cost of Entry To Digital Market You know those moments when a brilliant business idea hits you out of nowhere—like when you’re in the shower or trying to fall asleep? I’ve had plenty of those, and if you’re anything like me, you feel the urge to act on them immediately. That’s when I
Buyers Agent Cost of Entry To Digital Market Read More »