I’m Eugene, a fractional CMO and digital marketing specialist. I’ve spent more than 20,000 hours building, ranking and optimising websites, running Google and Facebook Ads, and improving conversion paths so businesses can win more work at lower cost.

I’ve helped hundreds of organisations lift visibility, increase enquiries and cut wasted ad spend. I’m also the director of Ranked, my boutique agency that supports me when campaigns need extra hands and depth across design, development, SEO and paid ads.

My Experience

I’ve worked in the trenches across Australia with local services, health, professional services, eCommerce, finance, education, fitness, NDIS, logistics, hospitality and SaaS. I turn real search demand into predictable leads and revenue.

• 3,920+ tracked pest control leads over 40 months through SEO and Google Ads
• 2,215+ music school leads in 34 months using local SEO + PPC
• 256 tracked leads for an outdoor living brand using service and geo pages
• Competitive campaigns in immigration law, dental, physio/osteo and industrial cleaning
• High‑stakes rebuilds and migrations that maintain (and often grow) rankings and revenue

I publish detailed case studies and field notes so you can see how I think, what I prioritise, and the exact steps I take to protect and grow results.

My Expertise

I combine hands‑on technical skills with a CMO’s view of funnel economics, margin and lifetime value. I’m relentless about aligning execution to commercial outcomes.

• SEO and content architecture: service silos, city/suburb geo pages, team and proof pages, FAQs, media and case studies that map to buyer intent
• Technical SEO: crawlability, indexation, speed, Core Web Vitals, structured data and internal linking that lifts topical depth
• Local SEO and Maps: category tuning, NAP consistency, review strategy and local landing pages that actually convert
• PPC (Google and Facebook/Instagram): tightly themed ad groups, message match, negative lists, call tracking and profit‑based bidding
• Conversion rate optimisation: fast pages, offer clarity, proof placement, mobile‑first UX and testing plans
• Analytics and measurement: GA4, Tag Manager, call tracking and reporting that ties spend to revenue
• Website builds: WordPress and Shopify websites that are fast, secure and search‑ready
• AI search readiness: content and entity optimisation so brands show up in AI overviews and chat responses

I share what I learn—candid wins, losses and the nuances that make campaigns work. My site’s sitemap covers in‑depth guides, audits and playbooks on SEO, PPC, AI search, landing pages, rebuild pitfalls, local pages and industry‑specific strategies. I also:

• Present at marketing sessions and community events, translating complex topics into clear action
• Participate in forums and one‑on‑one consultations with business owners and in‑house teams
• Lead engagements through Ranked, where my work earns a 5.0 Google rating from 60+ reviews
• Publish game plans across tough niches: immigration lawyers, dental, industrial cleaners, builders, finance, education and more

I earn trust by being transparent about what works, why it works, and how to measure it—before I ask anyone to engage.

Long‑term growth beats quick wins. I focus on durable strategies that compound, and I’m upfront about timelines, risks and budgets.

• Ethical methods only—no link schemes, doorway pages or thin content
• Clear scopes, pricing and reporting; I explain what I’ll do, why it matters, and how we’ll know it worked
• Plain‑English communication with documented roadmaps and prioritised backlogs
• Data privacy and security built into tracking, site builds and hosting choices
• Proof before promises: public case studies, real metrics and independent reviews

How I Work

Every project starts with understanding demand, intent and economics. Then I build the right assets, promote them across search and social, and measure everything.

• Diagnose: market and competitor analysis, keyword and entity mapping, analytics and tracking audit
• Plan: page architecture, content calendar, ad structures, measurement plan and success metrics
• Build: high‑performance pages, offers and creative aligned to search and social intent
• Promote: SEO, Google Ads, Facebook/Instagram Ads, remarketing and video distribution
• Measure and improve: lead quality, cost per acquisition, pipeline velocity and profit—not just clicks

Who I Help

• Local services and trades: builders, renovators, roofers, electricians, pest control, industrial cleaning
• Health and medical: dental, physio, osteo, podiatry and allied health
• Professional services: lawyers, accountants, finance and advisory
• eCommerce and retail: Shopify stores and niche product launches
• Education and training: schools, tutors and music academies
• Fitness and hospitality: gyms, venues and accommodation
• NDIS and community services
• B2B, SaaS, logistics and industrial suppliers

Proof of Results

I prefer showing my workings over making claims. A few representative outcomes:

• Local services: from zero presence to top‑3 Maps placements in target suburbs, doubling monthly enquiries
• Professional services: immigration law frameworks that balance SEO with compliant PPC and high‑intent landing pages
• Health: dental and physio/osteo campaigns with service and symptom pages, FAQs and proof assets that lift conversion rates
• Rebuilds and migrations: preserved rankings through redirects, content mapping and technical QA—often followed by growth
• AI search: entity and content optimisation that increases inclusion in AI‑driven overviews and assistant answers

Why I Publish So Much

I document my approach so you can make better decisions—whether you hire me, manage in‑house or work with another provider. Explore my sitemap for step‑by‑step guides on local pages, landing page essentials, ads setup, content frameworks, rebuild warnings and AI search preparation. If you’re about to rebuild, migrate or enter a competitive niche, you’ll find checklists and case studies that save time and prevent costly mistakes.