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Opportunities For Video Production

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    As videographers, the core of our work is capturing compelling footage and telling engaging stories. But here's something I've been reflecting on lately—videographers have a huge opportunity to offer more than just video production services. Many of us are already providing retainer services to our clients, whether it's filming for commercials, events, or promotional content. But what if we could take that a step further and help our clients gain real exposure and growth with the content we produce?

    I've spent a lot of time talking with other video producers, and one theme keeps coming up—clients are looking for ways to expand their reach. They don't just want a flashy video that they can throw up on their website; they want results—increased brand awareness, conversions, and, ultimately, more business. Video is becoming a central part of how businesses build their brand online, and I believe videographers are in a perfect position to help them leverage that.

    Creating Personal Branding Reels at Scale

    The first major opportunity is personal branding videos. For many businesses, especially those in trades or small businesses, having a personal connection with potential customers is crucial. A short video in which the business owner talks about their products or services or even shares some industry insights can build a lot of trust.

    The key to making this process scalable is to batch film videos. Instead of focusing on high-budget, time-consuming production, recording a series of videos in one go is more effective. By filming 20, 30, or even 50 short clips in a single session, you not only save time but also create a lot of content that can be used across various platforms.

    Additionally, I've started developing systems where clients can capture their videos with minimal help. With the help of AI and editing tools, businesses can now produce quality video content without a dedicated team. For example, clients can film themselves explaining their services or providing tips, and I can take care of the rest—editing, optimizing, and posting.

    The Changing Landscape of SEO and Video Integration

    I've noticed a significant shift in how Google ranks content. Previously, we focused on creating in-depth, keyword-rich articles to boost SEO. But now, Google's algorithms have evolved to prioritize AI-generated content over traditional long-form posts. While articles are still valuable for SEO, Google is more focused on providing quick answers to user queries, often through AI overviews that aggregate content from multiple sources.

    This is where the video comes in. By pairing short-form videos with written content, businesses can create a more engaging user experience. Video content boosts engagement, and Google's AI favours that engagement. When users spend more time on a page because they're watching a video, the page will likely be ranked higher.

    For example, imagine an electrician creating a short video about common problems with air conditioning units, offering solutions, and sharing tips. While a blog post on the same topic might dive deep into technical details, the video adds a personal touch. It makes the content more digestible, and more importantly, it increases the chances of the content being shared, which plays a big role in improving SEO.

    Efficient Video Production Systems and AI Tools

    I've developed a process that makes video production more efficient while ensuring quality. Here's how it works:

    1. Generate Talking Points: Based on the client's existing blog or article content, I create a list of key points to cover in the video. This ensures the video aligns with their SEO goals while providing valuable, user-focused information.
    2. Filming: The client or business owner films themselves discussing the talking points. I've found that natural, unpolished content performs better than highly scripted videos. Clients shouldn't feel like they need a Hollywood setup—just a phone and some good lighting can work wonders.
    3. Editing and Optimization: After filming, I upload the footage to a cloud platform (I use CapCut Cloud) and edit the videos. Using tools like Descript, I can easily remove filler words and unnecessary pauses. The final step is adding captions (optional for social media but highly effective for platforms like YouTube) and optimizing the video for SEO.
    4. Repurpose for Blog Posts: Once the video is ready, I transcribe it and use the transcript to create a blog post. The key here is to repurpose the content. Instead of writing an entirely new blog, I can extract the key takeaways from the video and turn it into a post. This not only saves time but ensures consistency across different content types.

    This process is scalable, meaning I can produce large amounts of content without overburdening myself or the client. For clients, it becomes a monthly service: They deliver raw footage, and I handle the editing and optimization. It's a win-win.

    Social Media and Awareness Campaigns for Local Businesses

    Beyond creating videos, video distribution plays a huge role in the success of any content marketing strategy. Social media platforms like Instagram, TikTok, and Facebook are fantastic for boosting brand awareness. But here's the thing—social media isn't always about directly generating leads. It's about getting the brand in front of people.

    For example, a small builder who has just finished a project might shoot a quick video discussing their challenges, how they overcame them, and what they achieved. This isn't a high-production, polished ad—it's a simple, authentic piece of content that gets shared on social media.

    Even a relatively low-budget video can generate significant brand exposure through a boosted post-campaign. This often leads to more brand searches, which is gold from an SEO perspective. Google pays attention when people start searching for a specific brand, which can positively affect your client's website rankings.

    A New Way to Think About Video Marketing

    The takeaway for videographers is this: video content isn't just for promotion anymore; it's for SEO. Short-form videos, social media posts, and personal branding videos can significantly impact a business's online visibility and search rankings.

    By creating a system that allows clients to capture video content at scale and optimizing those videos for social media and SEO, I can help my clients grow their brand in a way that goes beyond just creating stunning videos. It's about creating content that delivers real results—increased exposure, brand awareness, and, ultimately, more business.

    The world of video production is evolving, and I'm excited to be a part of it. If you haven't already, now's the time to start offering these services to your clients. The future is in video, and those who embrace these opportunities will be ahead of the curve.

    Eugene Mitnovetski is a digital marketing expert with 20,000+ hours of experience in SEO, PPC, social media, and website development. He has helped hundreds of businesses boost online visibility, increase conversions, and reduce ad costs.

    Recognised by industry leaders, Eugene shares insights through forums, consultations, and marketing conferences. His strategies align with Google’s E-E-A-T guidelines, focusing on ethical, data-driven, and long-term growth.

    Whether you need better search rankings, higher engagement, or more conversions, Eugene’s expertise drives real business success.

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